Manager- CRM and Marketing Automation

Position Overview

LifeBridge Health is seeking a Manager – CRM and Marketing Automation who is both data‐driven and creative, passionate about creating impactful digital experiences that engage patients and drive results. Working within the Marketing department, you will lead our CRM strategy and marketing automation efforts—managing system configurations, executing digital campaigns, and analyzing campaign performance. This is a full‐time, day shift position (8:00am–4:30pm) that is mostly remote; however, candidates must reside within commuting distance of Baltimore, MD for occasional onsite collaboration.

Key Responsibilities

• Serve as the technical lead and administrator for the CRM platform (Cured).
• Build and maintain CRM architecture including workflows, automation rules, reports, dashboards, and user roles.
• Integrate CRM with EHR systems (e.g., Cerner) and other tools to ensure efficient data flow.
• Manage system security, performance, documentation, and conduct team training.
• Develop, launch, and manage email/SMS marketing campaigns and customer journeys.
• Support marketing strategy through audience segmentation, preference centers, and automated workflows.
• Collaborate with creative, digital, and brand teams to align messaging and campaign goals.
• Conduct A/B testing and optimize campaigns continuously.
• Define KPIs and build performance dashboards to monitor campaign effectiveness.
• Analyze campaign results and share insights to drive data‐informed decisions using tools like Tableau and SQL.

Required Qualifications

• 3+ years of hands-on experience managing and administering CRM platforms.
• Proficiency in relational database concepts, data mapping, and SQL.
• Demonstrated experience with digital campaign execution and performance tracking.
• Strong analytical mindset with a proven ability to make data-driven decisions.
• Experience working in complex technology environments with the ability to streamline workflows.
• Excellent project management, organizational, and communication skills.

Preferred Qualifications

• Experience with Cured CRM or similar healthcare-focused CRM tools.
• CRM Certified Administrator or equivalent certification.
• Experience with EHR integrations (e.g., Cerner).
• Familiarity with Tableau or similar analytics platforms.

Benefits & Perks

• Competitive Compensation: Hourly rate of $34.18–$51.27 with potential for overtime, shift differentials, premium pay, and bonuses.
• Comprehensive health plans.
• Free parking and wellness programs.
• Professional growth opportunities including tuition reimbursement and advanced training resources.
• A collaborative culture that values innovation, compassion, and community-centered care.