Ecommerce Marketing Manager

Position Overview

Our Boston based consumer brand company is looking for an Ecommerce Marketing Manager with 7+ years’ experience for an immediate 20 hour a week contract. The role is designed to set and drive the ecommerce strategy, leveraging Shopify expertise and industry experience in CPG or retail. Candidates must be located in the tri-state area as occasional onsite meetings will be required.

Key Responsibilities

• Manage the Shopify Ecommerce site in a strategic way that delivers growth and performance for our valued partners.
• Manage and improve a subscription program.
• Focus on opportunities to create digital journeys that improve conversion rates, sales, and the overall digital experience.
• Oversee on-site SEO optimization and collaborate with the international digital team to optimize traffic management.
• Make recommendations to drive subscriptions and website growth.
• Develop meaningful brand and ecommerce sales growth by leveraging the tools and team support provided.
• Conduct testing and prepare actionable recommendations.
• Analyze traffic and sales data to identify opportunities for enhancing digital performance through merchandising, messaging, UX, and more.
• Prepare and analyze performance reporting while leading the team to achieve performance goals.

Required Qualifications

• Must have Shopify Ecommerce platform management experience.
• Strong technical skills with high proficiency in Shopify and a working familiarity with web development languages (e.g., HTML, CSS, Liquid).
• Experience with A/B testing.
• Website management experience.
• Exceptional attention to detail and effective communication skills, with an emphasis on proper grammar and accurate spelling for client communications and marketing campaigns.
• 4+ years of brand marketing, ecommerce management, and direct marketing experience.
• Demonstrable experience in website management and optimization for a D2C brand.
• Must be highly organized and performance-driven.