Director of Enrollment Marketing

Position Overview

The Director of Enrollment Marketing is responsible for leading and re-framing the Enrollment Marketing division from transactional to strategic. This role works closely with senior leadership to oversee daily operations across web, social media, visual communications, and marketing teams. It requires commitment to DBU’s Christian mission – including adherence to all University policies and the Christian Code of Conduct – and is based on the main campus at 3000 Mountain Creek Parkway, Dallas, TX 75211. The position typically maintains regular hours as agreed; however, evenings and weekends will be required as campus events warrant.

Key Responsibilities

• Work with the Senior Vice President to reframe the Enrollment Marketing division from transactional to strategic and reactive to proactive.
• Direct daily operations of Enrollment Marketing including web, social media, visual communications, and marketing teams while ensuring coordination within the University Communications Division.
• Mentor and develop Enrollment Marketing team members, fostering a culture of servant leadership, high performance, diversity, continuous improvement, accountability, and kindness.
• Assist in implementing an integrated and comprehensive communications plan related to Enrollment and manage the division’s initiatives.
• Provide leadership, oversight, and technical direction for University communications related to Enrollment, ensuring clear, concise messaging aligned with brand standards.
• Implement strategies that promote consistency with the DBU brand in all external communications related to Enrollment.
• Evaluate advertising opportunities and collaborate with the Enrollment Division to determine optimal advertising strategies.
• Serve as the point person for college guides and directories, ensuring that the most current information is published.
• Collaborate with Enrollment and Retention areas to educate them on University brand standards and align communication strategies with their needs.
• Ensure smooth implementation and effective use of technology solutions such as project management systems, digital asset managers, CRM, marketing automation tools, and analytics tools.
• Promote collaboration, visibility, and involvement of central communications team members with departmental leads and vice presidents.
• Meet regularly with departmental leads and assistant/associate vice presidents to leverage communication and marketing assets across the University.
• Work closely with the Marketing and Data Analyst to develop methodology and utilize tools for measuring the effectiveness of Enrollment initiatives.
• Perform additional duties as assigned by the Senior Vice President and President.

Required Qualifications

• Must be a Christian and a member of a church that holds Jesus Christ as Lord and Savior, recognizing both the Old and New Testaments as sacred Scriptures.
• Commitment to follow all University policies and procedures, including the Christian Code of Conduct.
• Bachelor’s degree in marketing, communication, or a related field with experience in managing marketing and communications teams. Advanced degree preferred.
• A cooperative attitude toward DBU's goals and environment.
• Strong organizational, management, problem-solving, and collaboration skills.
• Excellent leadership abilities with a proven track record in guiding and mentoring staff while effectively delegating assignments to meet critical deadlines.
• Proven ability to gain consensus among multiple stakeholders and to complete projects within budget.
• Excellent written, digital, and oral communication skills with the ability to translate organizational programs into engaging content.
• Expert knowledge of communications principles and techniques, including graphic and web design collaboration.
• Strong attention to detail and the ability to perform effectively in a fast-paced, lean organization.