Senior Social Media Marketing Specialist

Job Description

Our client is seeking a highly creative and strategic Senior Social Media Marketing Specialist to elevate their brand presence and engagement in Atlanta, Georgia. This role is crucial for developing and executing innovative social media strategies that drive brand awareness, foster community interaction, and support marketing objectives. The ideal candidate will possess a deep understanding of various social media platforms, content creation best practices, community management, and performance analytics. You will be responsible for crafting compelling narratives, managing social media campaigns, and engaging with our audience to build lasting relationships.

Key Responsibilities

• Developing and implementing comprehensive social media marketing strategies aligned with overall marketing goals.
• Creating, curating, and managing engaging and high-quality content (text, images, video) for platforms such as Instagram, Facebook, Twitter, LinkedIn, TikTok, and Pinterest.
• Managing the day-to-day execution of social media campaigns, including scheduling posts, monitoring conversations, and responding to comments and messages.
• Building and nurturing online communities, fostering positive engagement, and managing brand reputation.
• Analyzing social media performance metrics using tools like Google Analytics, Sprout Social, or similar platforms to track KPIs and generate insightful reports.
• Staying up-to-date with the latest social media trends, platform updates, best practices, and emerging technologies.
• Collaborating with cross-functional teams (e.g., marketing, creative, product) to ensure brand consistency and campaign synergy.
• Identifying and engaging with influencers and brand advocates to expand reach and credibility.
• Managing social media advertising budgets and campaigns, optimizing for engagement and conversions.
• Providing regular updates and performance insights to stakeholders, recommending strategies for continuous improvement.

Qualifications

• Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field is required.
• Experience: Minimum of 4-5 years of proven experience in social media marketing, content creation, and community management.
• Success: Demonstrated success in developing and executing impactful social media campaigns.
• Expertise: Expertise across major social media platforms and their respective best practices is essential.
• Analytics: Strong understanding of social media analytics, reporting, and campaign optimization techniques.
• Communication: Excellent written and verbal communication skills, with a talent for creative storytelling and engaging copy.
• Tools: Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Creativity: Creative mindset with an eye for visual aesthetics and design.
• Collaboration: Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Position Details

This is an on-site position based in our Atlanta, Georgia office, offering a dynamic work environment.