Marketing & Practice Development Manager

Metro - Detroit Law Firm11 months ago
Royal Oak, MI, United States
On-site
Full-time
Junior Level (1-3 years)

Job Description

Position Overview

Join Our Team as a Marketing / Practice Development Manager! Location: Southfield, MI | Full-Time / On site. Collins Einhorn Farrell, a leading litigation law firm, is seeking a Marketing / Practice Development Manager to drive impactful marketing strategies and elevate our brand presence across the legal industry. Well established law firm in SE Michigan. Excellent Benefits and working environment.

Key Responsibilities

  • Lead the planning and execution of firm-wide marketing and practice development initiatives.
  • Manage branding, advertising, and PR efforts including media relations, press releases, and attorney announcements.
  • Develop and implement cross-marketing strategies to grow market share and client engagement.
  • Organize high-quality events such as seminars, dinners, and client entertainment.
  • Guide proposal development, marketing campaigns, and business development projects.
  • Maintain and update firm content across websites, e-blasts, intranet, and professional directories.
  • Monitor industry trends and competitors, and leverage insights for strategic planning.
  • Build relationships with media and legal industry influencers.

Required Qualifications

  • Bachelor’s degree in Marketing, Communications, PR, Journalism, or a related field.
  • 5+ years of progressively responsible experience in marketing, PR, or advertising.
  • Strong project management and communication skills.
  • Proficiency with Microsoft Office and Adobe platforms, advanced knowledge of WordPress is required.

Preferred Qualifications

  • Experience in a professional services or legal environment is a plus.

Benefits & Perks

  • Be part of a respected firm known for excellence in litigation.
  • Collaborate with a forward-thinking leadership team.
  • Enjoy a supportive and inclusive work environment.
  • Competitive compensation and benefits package.

Required Skills

WordPress
Public Relations
Adobe Suite
Brand Management
Practice Development
Media Relations
Marketing Strategy
Project Management
Microsoft Office
Strategic Planning
Event Management
Digital Marketing