Brand Marketing Coordinator

CRHabout 1 year ago
Atlanta, Georgia, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

Position Overview

Oldcastle® APG, a CRH Company, is North America’s leading provider of innovative outdoor living solutions. We are seeking a Brand Marketing Coordinator to help shape and share the stories of our iconic brands—including PebbleTec, Sakrete, and Amerimix—by crafting creative visions, shaping brand perception, and translating strategic ideas into compelling, on-brand experiences. This highly collaborative role will have you work closely with the Brand Manager and cross-functional teams to drive market impact. This is a hybrid role based out of our Atlanta Corporate office.

Key Responsibilities

  • Bring brand stories to life by collaborating on creative concepts, campaign narratives, and visual direction that align with each brand’s unique identity and voice.
  • Partner with the Brand Manager to develop and execute integrated marketing campaigns for PebbleTec, Sakrete, Amerimix, and other high-visibility brands in the Packaged Goods portfolio.
  • Create, edit, and adapt original content — including copywriting, imagery direction, and design briefs — for use across digital, print, social, point-of-sale, and event marketing.
  • Assist in concept development for product launches, tradeshow activations, sponsorship opportunities, and seasonal campaigns.
  • Work cross-functionally with sales, product, and digital teams to ensure campaigns are consistent, compelling, and strategically aligned.
  • Manage day-to-day brand operations, including asset development, vendor coordination, and creative production timelines.
  • Track campaign performance, analyze competitive trends, and present findings to inform future creative strategies.
  • Maintain organized brand asset libraries, ensuring that all creative materials remain current, on-brand, and high-impact.
  • Contribute to creative problem-solving to evolve brand expression and enhance customer engagement.

Required Qualifications

  • 2+ years of experience in marketing, branding, creative development, or communications (agency or client-side).
  • Bachelor’s degree or equivalent experience in marketing, communications, design, or a related creative field.
  • Strong interest in design, brand storytelling, and the building materials or construction industry, with enthusiasm for premium products like PebbleTec that define outdoor living luxury.
  • Demonstrated ability to create or direct creative work, from campaign themes to copywriting to visual execution.
  • Excellent organizational skills with the ability to manage multiple creative projects in a fast-paced environment.
  • Strong collaboration skills and the confidence to contribute to creative discussions and strategic planning.

Benefits & Perks

  • Highly competitive base pay
  • Comprehensive medical, dental and disability benefits programs
  • Group retirement savings program
  • Health and wellness programs
  • An inclusive culture that values opportunity for growth, development, and internal promotion

Required Skills

Event Marketing
Project Management
Brand Storytelling
Content Creation
Creative Direction
Copywriting
Digital Marketing
Cross-functional Collaboration
Campaign Development