Senior Digital Marketing Strategist, Consumer Electronics Division

Position Overview

Are you a digital marketing expert with a passion for consumer electronics? Toshiba’s Consumer Electronics Division is seeking a bold and dynamic Senior Digital Marketing Strategist to develop and execute innovative digital marketing strategies that drive brand awareness and increase sales. In this fast-paced, innovative environment, you will play a key role in shaping the future of consumer electronics while collaborating with diverse teams. Toshiba is an Equal Opportunity Employer committed to creating an inclusive work environment.

Key Responsibilities

• Develop and implement innovative digital marketing strategies to drive brand awareness and increase sales.
• Stay up-to-date with industry trends and consumer behavior in the electronics market.
• Collaborate with cross-functional teams including product development, sales, and PR to ensure consistent messaging and branding.
• Utilize various digital marketing channels such as social media, email, SEO/SEM, and display advertising to reach target audiences.
• Analyze and report on key performance indicators to measure campaign success and drive data-based decisions.
• Manage and allocate budgets for digital marketing initiatives, ensuring maximum ROI.
• Identify and develop partnerships with influencers and organizations to expand brand reach and credibility.
• Monitor and respond to online reviews and customer feedback to maintain a positive brand image.
• Stay informed about advancements in digital marketing technology and recommend new strategies or platforms.
• Mentor and train junior digital marketing team members for professional growth.
• Represent Toshiba at industry events and conferences to network and promote the brand.
• Collaborate with external agencies and vendors to execute campaigns and initiatives.
• Ensure digital marketing efforts comply with all legal and ethical standards.
• Continuously evaluate and improve the user experience on the company’s website and digital platforms.
• Contribute to the overall marketing strategy by providing insights and recommendations based on digital expertise.

Required Qualifications

• Strong understanding of digital marketing tactics.
• Proven track record of delivering measurable results.
• Deep understanding of consumer behavior within the electronics market.