Product Marketing Manager (Remote)

Position Overview

Join the cybersecurity company that puts security first – literally and without compromise. At KnowBe4, our AI-driven Human Risk Management platform empowers over 70,000 organizations worldwide to strengthen their security culture and transform their workforce from their biggest vulnerability into their strongest security asset. Our team values radical transparency, extreme ownership, and continuous professional development in a welcoming workplace that encourages every employee to be themselves. Whether working remotely or in-person, we strive to make every day engaging and fun.

As a Product Marketing Manager, you will directly drive customer growth by creating impactful product marketing and sales enablement content. You will collaborate with cross-functional teams—from Marketing and Sales to Customer Success and Product Management—to effectively position KnowBe4’s products in a competitive marketplace while leveraging AI tools for research and analysis.

The base pay for this position ranges from $120,000 - $125,000 (depending on skills and experience). Applications are accepted until 3/31/2026.

Key Responsibilities

• Create product and feature positioning and messaging that attracts and converts prospects and leads.
• Collaborate with Product Management on new product ideas and free tools to funnel prospects into the sales process.
• Create communication and marketing plans for launching new products, features, and releases aligned with target audiences.
• Manage product launch deliverables across the Marketing team.
• Work cross-functionally to develop or support marketing plans that drive demand through all go-to-market channels.
• Articulate the products’ value proposition and support the creation of sales tools (such as feature comparisons, battle cards, and datasheets).
• Conduct competitive research to help position our products to win more customers.
• Partner with Marketing to design and launch campaigns that generate measurable pipeline impact and boost brand awareness.
• Leverage AI tools for market research, content creation, and data analysis.

Required Qualifications

• BA/BS degree or equivalent working experience.
• Familiarity with or certification in Product Marketing Alliance (PMA) or Pragmatic Marketing program is a plus.
• Prior experience in product marketing, including product positioning, messaging, and market research & analysis.
• At least 2 years of experience in cybersecurity and B2B software.
• Clear understanding and proven ability to implement key pieces of the GTM process.
• Excellent command of product marketing functions and processes, with tactical experience in creating marketing assets.
• Ability to gather information and translate technical capabilities into compelling value statements for customers.
• Strong writing and communication skills, with experience interacting with customers, industry analysts, and cross-functional teams.
• Experience designing and executing product launch campaigns that drive engagement and advocacy.
• Proficiency in evaluating analytics and offering strategic recommendations.
• Familiarity with high-volume sales processes and the tools needed to support them.
• Strong problem-solving skills.
• Experience with marketing software (e.g., Highspot, Monday.com, Crayon, Hubspot) is a plus.
• Experience using Salesforce or other CRM platforms is a plus.

Benefits & Perks

• Company-wide bonuses based on monthly sales targets.
• Employee referral bonuses.
• Adoption assistance.
• Tuition reimbursement.
• Certification reimbursement and completion bonuses.
• Modern, high-tech, and fun work environment.
• Comprehensive benefits – please visit www.knowbe4.com/careers/benefits for more details.