Engagement Marketing Lead

Position Overview

Join the future of news at The Washington Post—a place where passion for world-class journalism meets innovation. As the Engagement Marketing Lead, you will shape the subscriber journey by deepening customer engagement and driving adoption across our subscription products. Working closely with teams across Product, Engineering, Analytics, and Brand, you will design omnichannel personalized campaigns that create sustained value for our diverse audience.

This role is based in our Washington, D.C., office.

Key Responsibilities

• Develop and execute customer lifecycle engagement strategies that increase retention and promote subscription benefits.
• Design and manage integrated omnichannel campaigns across email, onsite experiences, in-app messages, and push notifications.
• Leverage data, A/B and multivariate testing to refine segmentation, messaging, and channel sequencing for optimal activation and retention.
• Collaborate with cross-functional teams including Product, Engineering, Analytics, and Brand to drive strategic initiatives and customer value.
• Establish and maintain playbooks for onboarding, benefits education, and renewal to support scalable execution.

Required Qualifications

• 6–8 years of experience in digital, growth, or subscription marketing with a focus on customer engagement and activation.
• Hands-on experience with MarTech platforms (e.g., Iterable) and familiarity with customer data systems.
• Proficiency with analytics tools such as Tableau, Looker, and Google Analytics to drive data-informed decisions.
• Strong communication and project management skills with proven success in cross-functional collaboration.

Preferred Qualifications

• Experience designing highly personalized, omnichannel engagement campaigns.
• Proven track record in driving customer activation and long-term retention through innovative marketing strategies.
• Familiarity with e-commerce platforms and advanced customer segmentation techniques.

Benefits & Perks

• Competitive medical, dental, and vision coverage
• Company-paid pension and 401(k) match
• Three weeks of vacation, up to three weeks of paid sick leave, plus nine paid holidays and two personal days
• 20 weeks paid parental leave for any new parent
• Robust mental health resources, backup care, and caregiver concierge services
• Free Post digital subscription and leadership/career development programs
• Compensation: $85,100 - $127,700 Annual with potential bonus or incentive programs

Benefits may vary based on job type, schedule, location, and collectively bargained status.