Graphic Design - Marketing Coordinator

JOB DESCRIPTION — Graphic Design and Marketing Coordinator

Job Title

Graphic Design and Marketing Coordinator

Job Level

Entry to Mid-Level

Location

Corporate

FLSA Status

Exempt

Department

Sales and Marketing

Reports To

Marketing Manager

Job Summary

The Graphic Design and Marketing Coordinator supports KDM’s sales and marketing initiatives through graphic design, digital marketing, and content development. This role is responsible for creating marketing materials, managing digital platforms, supporting lead generation efforts, and maintaining brand consistency across all channels.

The position works closely with sales and marketing leadership

to promote KDM’s services, strengthen brand visibility, and support new business development.

Essential Duties and Responsibilities

Graphic Design and Branding

• Design print and digital marketing materials including brochures, sales collateral, presentations, trade show graphics, and promotional materials
• Maintain corporate brand standards and ensure consistency across all marketing materials
• Create visual assets for advertising, email marketing, social media, and digital campaigns
• Support product launches and marketing initiatives with creative assets

Digital Marketing

• Manage and update company website content including landing pages, graphics, and blog posts
• Monitor website performance using analytics tools and support search engine optimization efforts
• Develop and distribute email marketing campaigns
• Maintain digital marketing assets and content libraries

Social Media

• Create and manage content for company social media platforms including LinkedIn, Instagram, and other relevant channels
• Develop a consistent social media presence to increase brand awareness and engagement
• Track social media performance and adjust strategies based on results

Lead Generation and Sales Support

• Assist with marketing campaigns designed to generate leads for the sales team
• Support development of targeted marketing initiatives for prospecting and account development
• Maintain and update marketing lists and CRM database
• Assist with marketing automation and campaign tracking

Event and Trade Show Marketing

• Assist with planning and marketing support for trade shows, client events, and company promotions
• Coordinate marketing materials and booth graphics for events

Administrative and Marketing Support

• Assist with photography, content creation, and general marketing support projects
• Coordinate vendor relationships for marketing services and materials
• Provide general marketing and administrative support to the sales team
• Other duties as assigned

Supervisory Responsibilities

None

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty competently.

Required Skills and Competencies

• Strong graphic design and visual communication skills
• Ability to manage multiple marketing projects simultaneously
• Strong organizational and time management skills
• Ability to collaborate with sales leadership and cross functional teams
• Strong written and verbal communication skills
• Creative thinking and problem-solving ability
• Self-motivated with strong attention to detail

Computer Skills

• Proficiency in Adobe Creative Suite including Illustrator, Photoshop, and InDesign
• Experience with Microsoft Office including PowerPoint, Word, and Excel
• Experience with website management platforms such as WordPress
• Familiarity with social media management platforms
• Basic knowledge of email marketing platforms such as Mailchimp, HubSpot, or similar tools
• Basic understanding of SEO and digital marketing analytics
• Photography and basic video editing skills are a plus

Education and Experience

• Bachelor’s degree in Graphic Design, Marketing, Communications, Digital Media, or related field preferred
• One to three years of experience in marketing, graphic design, or digital marketing
• Experience in retail, POP display, packaging, or manufacturing marketing environments is a plus

Travel Requirements

Less than 10 percent overnight travel