Google Ads PPC Strategist
VirtualVocationsabout 1 month ago
Newark, NJ, United States
Remote
Full-time
Junior Level (1-3 years)
Job Description
A company is looking for a Google Ads and PPC Strategist.
Key Responsibilities
- Manage substantial monthly Google Ads and PPC budgets for B2B accounts
- Develop and implement full funnel paid media strategies for complex B2B buying cycles
- Analyze performance data to inform client positioning and broader growth strategies
Required Qualifications
- Strong experience in managing Google Ads and PPC campaigns in a B2B context
- Proven ability to create and optimize full funnel strategies for complex sales cycles
- Track record of generating high-quality MQL and SQL outcomes from paid campaigns
- Experience managing significant monthly ad spend with data-driven decision-making
- Capability to translate performance metrics into strategic recommendations for stakeholders
Required Skills
PPC Management
Strategic Planning
Google Ads
MQL and SQL Generation
Performance Metrics
Campaign Optimization
Data Analysis
B2B Marketing