Google Ads PPC Strategist

VirtualVocationsabout 1 month ago
Newark, NJ, United States
Remote
Full-time
Junior Level (1-3 years)

Job Description

A company is looking for a Google Ads and PPC Strategist.

Key Responsibilities

  • Manage substantial monthly Google Ads and PPC budgets for B2B accounts
  • Develop and implement full funnel paid media strategies for complex B2B buying cycles
  • Analyze performance data to inform client positioning and broader growth strategies

Required Qualifications

  • Strong experience in managing Google Ads and PPC campaigns in a B2B context
  • Proven ability to create and optimize full funnel strategies for complex sales cycles
  • Track record of generating high-quality MQL and SQL outcomes from paid campaigns
  • Experience managing significant monthly ad spend with data-driven decision-making
  • Capability to translate performance metrics into strategic recommendations for stakeholders

Required Skills

PPC Management
Strategic Planning
Google Ads
MQL and SQL Generation
Performance Metrics
Campaign Optimization
Data Analysis
B2B Marketing