Manager, Brand Design

Position Overview

Reporting to the Executive Creative Director, the Brand Design Manager will lead visual storytelling and creative execution across Later's marketing initiatives, driving brand recognition and engagement through innovative design solutions. You will own the visual identity of key marketing campaigns while establishing creative standards that resonate with our enterprise B2C brand and agency audiences. This role requires a strategic, creative thinker with proven experience mentoring design teams and delivering high-impact visual campaigns in the social media and influencer marketing space.

Key Responsibilities

• Oversee art direction and visual execution for major product launches and multi-channel marketing campaigns, ensuring cohesive visual storytelling across digital and print touchpoints.
• Develop creative concepts and visual strategies that align with business objectives and brand positioning.
• Collaborate with the Creative Director to evolve Later's visual brand identity and design systems.
• Present creative concepts and articulate rationale to executive stakeholders, incorporating feedback while maintaining creative vision.
• Create compelling visual assets for websites, landing pages, email campaigns, social media content, events, webinars, sales enablement, and other marketing collateral.
• Develop templates and design systems that enable scalable, consistent creative production.
• Ensure all creative output meets Later's brand standards and delivers an exceptional user experience.
• Stay current on design trends, emerging technologies, and platform-specific best practices.
• Lead and manage a team of brand designers, providing mentorship, professional development, and career growth opportunities.
• Establish high quality standards for design execution, systems development, deliverable reviews, and deadline-driven workflows.
• Conduct regular one-on-ones, performance reviews, and goal-setting sessions with direct reports.
• Foster a collaborative creative environment that encourages innovation and continuous improvement.
• Manage workload distribution and resource allocation across the design team to meet project deadlines.
• Lead creative brainstorming sessions and contribute strategic insights to campaign development.
• Partner closely with copywriters, product marketers, web developers, and cross-functional teams.
• Build team capabilities through coaching, feedback, and identifying skill development opportunities.
• Ensure consistent application of Later's brand identity across all marketing channels and customer touchpoints.
• Identify opportunities to push creative boundaries while maintaining brand integrity and enterprise credibility.
• Adapt creative strategies for different audience segments, from creators to CMOs and social media managers.
• Create compelling case studies and customer success stories that showcase Later's platform capabilities.
• Use data and analytics to evaluate creative performance and inform design decisions, including designing A/B tests for visual elements.
• Analyze campaign performance metrics to identify successful design approaches and areas for improvement.
• Iterate on creative output based on performance data, user feedback, and market response.
• Document and share learnings to continuously improve creative effectiveness.

Required Qualifications

• 8+ years of experience in art direction, graphic design, or visual design, with at least 3 years in people management roles.
• Proven track record of successfully leading and developing design teams, managing performance, and offering constructive feedback.
• A portfolio demonstrating art direction and visual storytelling skills across diverse mediums.
• Hands-on experience with the full creative process, marketing campaigns, graphic design, and brand development.
• A thoughtful, resilient mindset that embraces iteration and feedback as integral to the creative process.
• Ability to work independently while managing timelines, deliverables, and collaborative input from various stakeholders.
• Strong understanding of design principles, typography, color theory, and visual hierarchy.
• Proficiency in Adobe Creative Suite, Figma, and other industry-standard design tools.
• Demonstrated ability to integrate AI tools into the creative process for enhanced ideation and efficiency.
• Experience designing for enterprise B2B/B2C audiences, preferably in SaaS or marketing technology sectors.
• Excellent presentation and communication skills with the ability to articulate creative rationale effectively.
• Familiarity with web design principles, responsive design, and a basic understanding of HTML/CSS is a bonus.
• Bachelor's degree in Graphic Design, Visual Communications, or a related field is preferred.

Benefits & Perks

• Compensation: We take a market-based and data-driven approach to ensure our salary offers are competitive. Salary Range: $140,000 - 160,000. Compensation may be structured as On Target Earnings (base plus commission/variable) or as a salary-only package, depending on the role.
• Eligibility to participate in various benefits plans as part of a comprehensive overall compensation package.