Collegiate Marketing Lead

Position Overview

At Monster Energy, we don’t just blend in – we lead with raw passion and an unconventional spirit. In this role, you will drive our collegiate ambassador program by recruiting, hiring, training, and managing dynamic college representatives while coordinating events that amplify brand presence on campuses nationwide.

Compensation: Monster Energy offers a competitive total compensation with an annual estimated salary of $47,250 - $63,000. Actual pay will depend on your skills, qualifications, experience, and work location.

Key Responsibilities

• Recruit, hire, train, and manage collegiate ambassadors while overseeing the direction, coordination, and evaluation of the collegiate program in your territory.
• Direct and manage student ambassadors across various universities, ensuring alignment with our brand’s emphasis on social influence and college culture.
• Collaborate with Consumer Engagement Teams to supervise event execution and secure timely product deliveries for campus events.
• Plan, coordinate, and execute a wide range of college events such as sports tailgate parties, Greek Fest, dorm events, and more to promote brand awareness.
• Complete all administrative tasks including filing independent contractor paperwork, processing orders, and managing CAT profiles and inventory via the online CAT Portal.
• Communicate effectively with external event production companies, advertising and marketing agencies, and coordinate post-event reporting and surveys for continuous improvement.

Required Qualifications

• Prefer a Bachelor's Degree in Communication, Journalism, Marketing, or a related field – or equivalent combination of education and experience.
• Minimum 1 year of experience in writing blogs, newsletters, or product reviews.
• Minimum 1 year of experience in event marketing.
• Proficiency in Microsoft Excel, Word, and PowerPoint.