Category Marketing Manager
VirtualVocationsabout 2 months ago
Detroit, MI, United States
Remote
Full-time
Junior Level (1-3 years)
Job Description
A company is looking for a Category Marketing Manager
responsible for driving growth and innovation within the Mayonnaise category.
Key Responsibilities
- Analyze category performance and market insights to inform growth opportunities and category plans
- Lead cross-functional new product development initiatives and define product positioning and launch plans
- Develop integrated go-to-market strategies and support national accounts with product recommendations and training content
Required Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of marketing, category management, or product management experience
- Experience within the foodservice, food manufacturing, or B2B food industry
- Demonstrated experience leading cross-functional product development or commercialization initiatives
- MBA or advanced business degree preferred
Required Skills
Category Management
Product Development
Go-to-Market Strategy
B2B Marketing
Market Analysis
Food Industry Knowledge
Cross-Functional Leadership