Category Marketing Manager

VirtualVocationsabout 2 months ago
Detroit, MI, United States
Remote
Full-time
Junior Level (1-3 years)

Job Description

A company is looking for a Category Marketing Manager

responsible for driving growth and innovation within the Mayonnaise category.

Key Responsibilities

  • Analyze category performance and market insights to inform growth opportunities and category plans
  • Lead cross-functional new product development initiatives and define product positioning and launch plans
  • Develop integrated go-to-market strategies and support national accounts with product recommendations and training content

Required Qualifications

  • Bachelor's degree in Marketing, Business, or related field
  • 5+ years of marketing, category management, or product management experience
  • Experience within the foodservice, food manufacturing, or B2B food industry
  • Demonstrated experience leading cross-functional product development or commercialization initiatives
  • MBA or advanced business degree preferred

Required Skills

Category Management
Product Development
Go-to-Market Strategy
B2B Marketing
Market Analysis
Food Industry Knowledge
Cross-Functional Leadership