Manager of Brand and Creative Marketing

Position Overview

The Manager of Brand & Creative Marketing is responsible for shaping, protecting, and advancing VIA's brand identity across all touchpoints. This position ensures the VIA brand is consistent in ways that are authentic, engaging, and relevant to our customers, internal team members, and communities. The Manager provides leadership in developing creative strategies and storytelling – both visual and written – that bring VIA's products, services, and values to life.

Leading a team of marketing professionals, this role drives bold, breakthrough creative initiatives that build brand equity, drive awareness, and strengthen customer and community relationships. By overseeing VIA's brand architecture and creative direction, the Manager ensures all campaigns, programs, and communications align with VIA's mission while standing out across both organic and paid channels. This position is key in building meaningful brand experiences that enhance reputation, inspire community trust, and support VIA's long-term growth.

Key Responsibilities

• Lead the execution of VIA's brand strategy, driving brand awareness, positioning, and equity across all customer and community touchpoints.
• Manage VIA's brand architecture and identity, ensuring consistency, cohesion, and integrity across print, social media, website, and customer-facing materials.
• Manage creative strategies and develop clear, compelling creative briefs to guide large-scale integrated campaigns and initiatives.
• Utilize audience segments and insights to inform creative direction and ensure storytelling resonates with diverse segments, including new riders, existing riders, and community stakeholders.
• Oversee VIA's website strategy, design, and content to ensure a user-friendly, accessible, and on-brand digital experience.
• Direct the development and execution of VIA's social media strategy to build brand awareness, strengthen customer engagement, and support service promotions.
• Mentor and oversee the Brand and Creative Design teams to foster creativity, collaboration, and professional growth.
• Collaborate with Marketing, Communications, Public Engagement, and Customer Experience teams to ensure integrated campaigns and seamless customer experiences.
• Manage project timelines, budgets, and resource allocation for brand creative initiatives to ensure timely, efficient, and high-quality delivery.
• Track and report on brand performance, creative outcomes, and campaign effectiveness; present insights and recommendations to senior leadership and stakeholders.
• Maintain a digital library of finalized brand and creative assets to ensure access to the most current brand guidelines, logos, and historical records.
• Stay current on marketing, branding, and creative industry trends to introduce innovative ideas that keep VIA's brand relevant and distinctive.
• Collaborate with the Manager of Brand & Creative and the Manager of Consumer Analytics to create opportunities for comprehensive planning.

Required Qualifications

• Education: Bachelor's degree in Marketing or a related field
• Experience Required: Ten (10) years of experience in marketing, advertising, or content development and two (2) years of supervisory experience (experience may be substituted in lieu of education on a year-for-year basis up to four years)
• Must possess key leadership qualities including integrity, strong interpersonal and communication skills, a strong work ethic, adaptability, excellent organizational skills, the ability to manage multiple competing priorities, initiative, accountability, team building skills, follow-through, professionalism, discretion with confidential matters, and a commitment to excellence.
• Proven ability to develop high-quality, compelling content in various formats.
• Demonstrated experience in driving and managing programs and strategies across marketing disciplines.
• Ability to develop brand strategies for multiple messaging platforms.
• Outstanding organizational and execution skills, with keen attention to detail and the ability to manage multiple tasks.
• Ability to work collaboratively on cross-functional teams with a positive influence.
• Familiarity with both innovative and established marketing theories and research to guide effective marketing and promotion efforts.
• Creative, out-of-the-box thinking with the ability to optimize marketing investments for meaningful returns.
• Must be able to maintain good work attendance.

Preferred Qualifications

• Written and oral proficiency in Spanish
• Knowledge of graphic design and creative software programs