Sr Manager, Marketing Strategy
Constellation5 months ago
Baltimore, Maryland, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
At Constellation – the nation's largest producer of clean, carbon‐free energy – our purpose is to accelerate the transition to a carbon‐free future. With a culture powered by passion and purpose, the Senior Marketing Strategy Manager at Arise Energy is a strategic partner responsible for developing and implementing marketing strategies, driving go‑to‑market initiatives, and collaborating with diverse cross‑functional teams to support revenue and growth targets.
Key Responsibilities
- Works across multiple divisions as a strategic marketing leader and partner to achieve company growth and EBIT goals while strengthening network communication and support.
- Provides marketing leadership, guidance, and direction to teams in marketing, graphic design, and product roles, including creating a shared vision and executing strategic plans.
- Offers marketing expertise for new product development – from branding and positioning to market-fit and go‑to‑market channel decisions – collaborating with sales enablement, training, and communications teams.
- Develops and executes overarching marketing strategies that align business growth goals with marketing and customer activities, coordinating with branding, legal, regulatory, and communications.
- Collaborates with campaign managers, product managers, external agencies, vendors, and partners to lead generation across acquisition, upsell, and retention streams.
- Contributes to the overall marketing team scorecard, tracking metrics and measurement of marketing initiatives.
Required Qualifications
- Bachelor's degree in marketing.
- 10 years of experience in marketing, marketing management, product management, email and campaign management planning, or communications.
- Demonstrated business-to-business experience.
- Proven leadership, credibility, and interpersonal skills with the ability to foster trust and collaborative relationships with sales and leadership.
- Excellent written and verbal communication skills along with superior interpersonal ability, tact, and diplomacy.
- Ability to lead by example and manage dotted-line direct reports to build a high-performing team with a shared vision.
- Proven track record in visionary thinking, creative coordination, and execution of complex programs including large‑scale marketing automation.
- Ability to multi‑task and work effectively under deadline pressure with partners at all levels.
- Executive presence and extensive experience interacting with senior executives.
- Exceptional presentation skills with regular presentations before executive leadership.
- Ability to develop and implement short‑ and long‑term goals.
- Skill in defining problems, collecting data, establishing facts, and drawing valid conclusions.
Preferred Qualifications
- MBA preferred.
- High energy, enthusiasm, and dedication to brand vision and community stewardship.
- Ability to effectively plan, focus, and execute innovative and creative partnerships.
- Experience in the energy industry.
Benefits & Perks
- Competitive Compensation with an expected salary range of $155,700 to $173,000, based on experience.
- Bonus Program.
- 401(k) with company match.
- Employee stock purchase program.
- Comprehensive medical, dental, and vision benefits.
- Robust wellness program.
- Paid time off for vacation, holidays, and sick days.
- And much more to help you thrive both professionally and personally.
Required Skills
Cross-functional Leadership
Team Management
Marketing Strategy
Strategic Planning
Branding
Campaign Management
Go-to-Market Strategy
Product Development
Digital Marketing
B2B Marketing