Zappos Email Marketing Manager, Zappos

Position Overview

Zappos is seeking an experienced Email Marketing Manager to drive the execution of sophisticated lifecycle marketing strategies across our email and push notification channels. Reporting to the Head of Lifecycle Marketing, this role sits at the intersection of data-driven marketing and creative storytelling, playing a crucial role in our customer engagement initiatives. The role is 100% onsite in office (Madison, WI or New York). You will translate high-level objectives into actionable marketing programs while working closely with cross-functional partners to implement customer journey automation, support mobile app growth, and continuously optimize performance through rigorous testing and analysis.

Key Responsibilities

• Own end-to-end campaign management including planning, content development, QA, deployment, and performance analysis
• Execute comprehensive email and push notification strategies aligned with broader lifecycle marketing goals
• Drive personalization, segmentation initiatives, and continuously optimize campaigns through A/B testing
• Collaborate with Creative, Product, and Tech teams to implement new campaign capabilities and maintain campaign calendars
• Analyze customer behavior data to identify opportunities for program optimization and ensure compliance with best practices

Required Qualifications

• 4+ years of non-internship marketing experience
• Proficiency using data and metrics to drive improvements
• Experience with Excel or Tableau for data manipulation, macros, charts, and pivot tables
• Proven track record in building and optimizing multiple, simultaneous marketing campaigns
• Experience working within cross-functional marketing and creative teams and familiarity with marketing tools (email, web analytics, CRM, and marketing automation platforms)
• Bachelor's degree or equivalent

Preferred Qualifications

• Experience in digital marketing and content production timelines and processes
• Ability to analyze quantitative data, back up assumptions with insights, and assess the efficacy of marketing programs
• Familiarity with CRM tools such as Adobe, Salesforce, Unica, Marketo, Exact Target, Braze, etc.
• Expertise in customer segmentation, profiling, targeting, and knowledge of enterprise cloud strategies

Benefits & Perks

• Compensation: Base pay ranges from $70,900/year to $151,700/year, dependent on market location and candidate experience. Additional forms of compensation such as equity and sign-on payments may be provided.
• Benefits: Full range of medical, financial, and other benefits are available as part of our total compensation package.
• Supportive and inclusive work environment with opportunities for professional growth
• Collaborative culture that empowers you to make a significant impact