Social Media Assistant / TikTok Specialist, Peridot [Contract]

Position Overview

We’re looking for a Social Media Associate / TikTok Specialist to work with our Peridot team at Niantic. In this role, you will support our global product marketing team by building our brand’s social media presence—engaging with our community, crafting content, managing our editorial calendar, and executing various types of social campaigns in real time.

Compensation: This is a contractor position performed based on a service agreement and SOW. Niantic will not offer direct employment contract, salary, benefits, equities, or any compensation associated with employment.

Key Responsibilities

• Actively engage our online community across all social media platforms, with a focus on creating and managing short-form video content for TikTok and Instagram Reels.
• Support content planning and strategy for Peridot’s soft launch and global launch initiatives.
• Manage the editorial calendar to ensure posts are published in a timely, strategic, and accurate manner.
• Craft engaging copy while maintaining brand consistency in tone, voice, and terminology.
• Monitor and analyze social media performance and community insights to optimize future content.
• Track community sentiment and industry trends across platforms including Reddit, Discord, and Niantic Campfire.

Required Qualifications

• Strong knowledge of creating and publishing content for vertical video platforms.
• In-depth understanding of social media best practices and current industry trends, especially in short-form and vertical video creation.
• Experience using Sprinklr or similar content management tools.
• Excellent creative brainstorming and writing skills.
• Ability to work under tight timelines, support real-time campaigns, and work during weekends when necessary.
• 1-2 years of relevant social media experience.

Preferred Qualifications

• Affinity for simulation and pet simulation games.
• Experience engaging with gaming communities.