Manager, Marketing, Boutique & Upscale Brands – Hybrid AZ

Position Overview

Join BWH Hotels – Where Passion Meets Purpose. At BWH® Hotels, we don't just offer employment opportunities – we create opportunities to be part of something extraordinary. As a global leader in hospitality for nearly 80 years, our vision is to inspire travel through unique experiences. Headquartered in Phoenix, Arizona, BWH Hotels boasts a powerful portfolio of 18 brands across approximately 4,300 hotels in over 100 countries, fostering a dynamic and inclusive culture where every contribution matters.

Job Purpose:

Key Responsibilities

• Support the development and refinement of brand architecture across Boutique and Upscale brands, ensuring consistency and clarity.
• Translate Upscale and Boutique brand positioning into actionable marketing tactics and premium guest-facing experiences.
• Ensure brand standards are upheld across all marketing touchpoints and communications.
• Collaborate with property teams to align brand goals, guest insights, and on-property activations.
• Partner with Operations teams to support the integration of brand standards into elevated service delivery.
• Work with digital marketing specialists to execute content strategies, CRM initiatives, and optimize owned channels for Upscale audiences.
• Assist in managing paid media campaigns in partnership with internal teams and external agencies.
• Monitor campaign performance and guest engagement metrics to support reporting and optimization efforts.
• Contribute to seasonal and evergreen campaign development, including briefing, execution, and post-campaign analysis.
• Support personalization initiatives using CRM data and loyalty program insights to enhance premium guest experiences.
• Collaborate with the loyalty team to strengthen member engagement and brand affinity for unique customer segments.
• Help drive revenue and bookings through targeted brand campaigns and performance tracking.
• Utilize CRM platforms and Adobe tools (e.g., Adobe Experience Manager, Adobe Analytics) to support marketing efforts.
• Leverage AI tools to improve efficiency in content development and campaign execution.
• Participate in process improvement initiatives and contribute ideas to enhance marketing operations.
• Undertake ad hoc and stretch projects as needed to support evolving business priorities.

Required Qualifications

• Experience Required: Approximately 5–7 years of experience in brand marketing, preferably within hospitality, travel, or luxury lifestyle sectors.
• Education: Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field; or equivalent combination of education and experience.
• Strong understanding of Upscale portfolio brand strategy and digital marketing fundamentals.
• Experience with paid media and campaign execution for premium audiences.
• Financial and budgeting awareness.
• Proficiency in Microsoft Office Suite.
• Familiarity with CRM platforms and Adobe tools.
• Ability to manage projects and collaborate effectively across teams.
• Excellent communication and organizational skills.
• Understanding of hospitality industry dynamics and Upscale guest behavior.
• Location: Hybrid position requiring onsite presence Monday, Wednesday, and Friday at our Headquarters (6201 N 24th Parkway | Phoenix | AZ | 85016).
• Schedule: Ability to travel up to 10% of the time.

Benefits & Perks

• Medical/Dental/Vision available day one
• Vacation/Sick accruals start day one
• Paid company holidays and personal holidays to celebrate what’s important to you
• 401K – company contribution and match (U.S.)
• Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)
• Employee discounts/hotel discounts
• Free financial and health wellness programs
• Tuition Reimbursement