Consumer Bank Marketing Retention Lead Vice President

Position Overview

Step into the role of Consumer Bank Marketing Retention Lead, where your expertise will drive innovative strategies to deepen customer loyalty and reduce attrition across our Consumer Bank portfolio. You’ll be at the forefront of designing targeted retention campaigns and leveraging data-driven insights. As the Consumer Bank Marketing Retention Lead Vice President within the Consumer Bank, you will develop and execute strategies to retain existing customers, increase engagement, and reduce attrition.

Key Responsibilities

• Design and implement comprehensive retention strategies to improve customer loyalty and reduce churn across consumer banking products.
• Lead the creation, execution, and optimization of multi-channel marketing campaigns focused on customer retention, including email, direct mail, digital, and in-branch initiatives.
• Analyze customer data and feedback to identify at-risk segments, understand drivers of attrition, and uncover opportunities for engagement.
• Work closely with product, analytics, digital, and customer experience teams to align retention efforts with broader business objectives.
• Establish KPIs and regularly report on the effectiveness of retention programs, making data-driven recommendations for improvement.
• Develop targeted messaging and offers based on customer segments, behaviors, and lifecycle stages.

Required Qualifications

• Education: 4 year degree in Marketing, Advertising, Analytics or Finance
• Experience Required: 7+ years of marketing experience with expertise in digital conversion strategies and innovation
• Excels at managing multiple initiatives simultaneously within tight deadlines
• Strong analytical, problem solving and planning skills
• Develops strong partnerships; recognized as a team player
• Proven ability to take initiative, influence others, and achieve results
• Skilled and comfortable at working in a highly matrixed organization
• Comfortable with continuously changing priorities
• Excellent written and verbal presentation skills
• Highly proficient in Microsoft Excel and Power Point