Email Marketing Associate

Position Overview

This position is responsible for executing digital communication campaigns and building personalized customer journeys across Vistra Retail's digital channels. The role focuses on enhancing and optimizing the customer experience to drive satisfaction and loyalty by leveraging data-driven insights to design, implement, and optimize automated and ad-hoc communications. The associate will collaborate with cross-functional teams to ensure seamless delivery of targeted messages and serve as a champion for digital engagement by recommending and implementing enhancements to campaign strategies, automation workflows, and journey mapping.

Key Responsibilities

• Develop and execute digital communication campaigns to boost engagement and brand loyalty for residential and small business segments across multiple brands.
• Drive business growth by leveraging consumer insights and the latest digital marketing technologies.
• Coordinate with Brand, Campaign Management, Product, Legal, and Compliance teams to execute digital marketing campaigns that are compliant with all applicable regulations.
• Lead projects from concept to completion, consistently meeting deadlines in a fast-paced environment.
• Manage multiple time-sensitive projects with minimal supervision, demonstrating flexibility and the ability to prioritize competing demands.
• Demonstrate attention to detail, technical aptitude, and resourceful curiosity while effectively managing expectations across diverse teams under tight timelines.

Required Qualifications

• 3+ years of work experience in a marketing or business function.
• Knowledge of email marketing and marketing automation technologies such as Salesforce Marketing Cloud, Marketo, Sendgrid, Constant Contact, Mailchimp, HubSpot, or similar platforms.
• Salesforce Marketing Cloud Email Specialist certification is a plus.
• HTML/CSS experience is a plus.
• Experience in planning, developing, managing, and executing digital marketing communications.
• Excellent verbal and written communication skills.
• Strong sense of urgency, result-oriented attitude, resourcefulness, high attention to detail, and a proactive drive with the ability to adapt quickly when needed.