Digital Marketing Account Strategist

We are looking for an experienced and dedicated Digital Marketing Account Strategist

to join our Digital Marketing Agency. You will be the lead strategist on selected client accounts crafting data-driven omni-channel strategies and overseeing their implementation and optimization.

What you’ll do:

• Being in direct client contact as the lead strategist on selected client accounts
• Conducting market, target audience and competitor research
• Auditing former campaigns to ascertain areas of strength and weakness
• Planning and co‑leading human‑centric strategy workshops on client site and online
• Utilizing proven methods like customer journey mapping, persona building and empathy mapping, customer segmentation etc.
• Building omni‑channel strategies including all relevant marketing channels
• Overseeing channel‑level implementation of strategies for email, sms, landing pages, website, apps, social media, paid media etc.
• Planning and overseeing meaningful A/B tests
• Analyzing campaign metrics and suggesting optimizations for ongoing campaigns accordingly
• Creating and delivering regular report presentations

Who you are:

• Degree: in Marketing Management, Advertising, Communications, or similar field
• Proven work experience: of 5+ years as a digital marketing strategist
• Past experience: working with US based mid‑size and enterprise clients
• Preferred: past client experience in healthcare, education or finance sector
• Knowledge: of CX
• Excellent: verbal and written English language skills
• Familiarity: with common email automation software and CRMs
• Preferred: Familiarity with Salesforce Marketing Cloud and Pardot
• Excellent: research, strategy, and copyediting abilities
• Creative ideas: with a problem‑solving mindset
• A keen eye: for aesthetics and details
• Ability: to work and thrive in a fast‑paced environment, learn rapidly, and meet multiple large‑scale project deadlines simultaneously

Work Location:

Los Angeles (possibility for remote or hybrid position)

Benefits:

• Opportunities for professional growth and development
• Collaborate with diverse and talented teams
• Engage with prominent national and international clients
• Work in a dynamic and inclusive environment
• Access to cutting‑edge digital technologies
• Flexible work arrangements, including potential for remote work
• Contribute to innovative projects with real‑world impact