Senior Web Marketing Analyst

Position Summary

SolarWinds, a leader in Observability, Service Management, and Database software, is looking for a self-driven Senior Web Marketing Analyst who will actively partner with our teams to uncover meaningful insights and help teams to improve operational efficiency. This role will support the Marketing organization by conducting and presenting analyses across SolarWinds' web properties.

Primary responsibilities will include building and maintaining dashboards to help monitor and improve general web trends and conversion rates, as well as working with the Web Marketing team to design, implement, and interpret web tests with the purpose of optimizing conversion and other key behaviors. The Senior Web Marketing Analyst will be responsible for tracking, reporting and analyzing online user behavior, campaign performance, and overall lift from marketing programs. The Senior Web Analyst will also identify new ideas and opportunities for improving analytics capabilities including integration with offline and external data sources.

Intellectual curiosity, problem-solving and resourcefulness are key qualities, as aspects of support involve troubleshooting data disparities within complex systems, and researching data across multiple channels, geographies and products. It is critical that all reports and analyses are delivered on time and accurately to key stakeholders within the organization.

Your Responsibilities

• Work with the Conversion Rate Optimization and Web Marketing teams to define, setup, and interpret A/B and multivariate webpage tests
• Develop and deliver dashboards and detailed monthly and quarterly results summaries to management team
• Perform ad hoc analyses of websites and/or online marketing channels
• Partner with marketing teams to track daily, weekly and monthly business performance against goals and provide trend analysis against prior periods
• Develop and refine performance reports to monitor marketing campaigns and activities, and communicate trends and anomalies to teams
• Work with marketing analytics leadership to creatively solve key business issues, and identify areas for opportunity
• Provide ad hoc and "deep" analysis, synthesize recommendations, and present results
• Translate results of complex analytic problems into actionable recommendations or strategies
• Develop scalable reporting of marketing ROI, analyze trends, and make recommendations

Qualifications

• Familiarity with web testing and analytics tools, such as Adobe Analytics required.
• Experience with A/B, multivariate and other web testing and optimization practices
• Hands-on web analytics experience for diagnosing issues, identifying opportunities and evaluating performance
• Basic knowledge of database architecture and querying (Microsoft SQL), experience with data visualization software (Tableau), or familiarity with online marketing channels (SEO, PPC) is a plus
• Familiarity with marketing ROI methodologies
• Excellent written and verbal communication and presentation skills; ability to present data, analyses and insights in a clear and logical manner
• Intellectual agility and a sense of urgency

Requirements

• Experience: 2+ years of experience in marketing or web analytics
• Expertise: in Adobe Analytics required.
• Expertise: Microsoft Excel (pivot tables and basic graphing features) and PowerPoint
• Education: Bachelor's degree with analytics or business coursework (Finance, Statistics, etc.)

Preferred Hybrid (3 days) Office Locations - NO REMOTE.

• Austin, Texas
• Charlotte, NC
• Reston VA