Digital Marketing Strategist SEO & SEM

Position Overview

Elite Insurance Partners (EIP), a nationally recognized technology‐driven insurance brokerage and Top Workplace in the U.S., is seeking a Digital Marketing Strategist (SEO & SEM) to elevate its online presence. In this fully remote role, you will own strategy and execution across both organic search and paid media channels, driving qualified traffic, improving ROI, and maximizing lead generation while collaborating closely with creative and analytics teams.

Key Responsibilities

Search Engine Optimization (SEO) 50%

• Develop and execute advanced SEO strategies to grow organic traffic and conversions.
• Perform technical SEO audits and implement improvements for site speed, crawlability, and Core Web Vitals.
• Lead keyword research, content optimization, and competitive analysis to strengthen domain authority.
• Build and manage a high-quality backlink profile through targeted outreach.
• Monitor search performance and key performance indicators using tools like Google Analytics, Search Console, SEMrush, and Ahrefs.
• Stay current with algorithm updates and industry best practices to sustain growth.

Search Engine Marketing (SEM/PPC) 50%

• Plan, launch, and optimize multi-channel paid campaigns across platforms such as Google Ads, Microsoft Ads, Meta, TikTok, and X.com.
• Manage budgets, analyze performance, and report on metrics such as CPA, CTR, and ROAS.
• Conduct A/B testing on ad copy, landing pages, and targeting to boost conversions.
• Collaborate with the CRO Specialist and creative team to implement data-driven improvements.
• Align paid and organic strategies to create a unified, high-performing digital presence.

Required Qualifications

• 5+ years of digital marketing experience with proven success in SEO and SEM/PPC strategy and execution.
• Advanced understanding of technical SEO, keyword optimization, and content strategy.
• Demonstrated experience managing significant ad budgets and performance-driven campaigns.
• Proficiency with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent communication, organization, and time-management skills.
• Ability to work effectively in a fully remote environment.

Benefits & Perks

• Compensation: Competitive salary based on experience + 401(k) match + full benefits
• 100% Remote Opportunity – work from anywhere in the U.S.
• 401(k) with Company Match – Up to 3.5% after one year of employment
• Paid Time Off – Generous PTO, paid holidays, and incentive-based time off
• Comprehensive Health Insurance – Medical, dental, vision, life, and disability coverage
• Professional Growth – Collaborate with a high-performing team that values innovation and measurable success