MARKETING MEDIA SPECIALIST

Position Overview

The Marketing Media Specialists responsibilities include assisting processing requests from all departments within our organization including organizing campaigns and developing marketing strategies, assisting in the organizing of promotional events and traditional or digital campaigns and attending them to facilitate their success along with technical requests for escrow & graphic design; employ marketing analytics techniques to gather important data (social media, website, rankings, etc.). This work will be a critical factor for the smooth operation of the Marketing department and the attainment of its goals, as well as for the long-term growth of the company.

Key Responsibilities

• Support of all departments within the company.
• Role may involve broader range tasks requiring a more hands-on approach across different areas within the department.
• Employ marketing analytics techniques to gather important data (social media, web analytics, rankings, etc.).
• Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success; prepare and deliver promotional presentations.
• Communicate directly with clients (internal & external) in a professional manner and encourage trusting relationships.
• Support and train sales executives on how to effectively use the marketing resources.
• Create forms and landing pages to support acquisition and engagement marketing programs and create email marketing campaigns & tracking KPI’s.
• Plan, organize, and execute events such as trade shows, conferences, product launches, and webinars.
• Coordinate logistics including venue booking, catering services, and audiovisual equipment.
• Develop event timelines and manage event budgets ensuring cost-effectiveness.
• Oversee on-site operations during events ensuring smooth execution.
• Analyze feedback post-events evaluating success and areas of improvement.
• Create engaging multimedia content across multiple platforms (e.g., Instagram, Facebook, Twitter).
• Develop editorial calendars and syndication schedules.
• Collaborate with other departments (e.g., marketing, sales) to manage reputation, identify key players, and coordinate actions.
• Develop internal communication strategies to keep employees informed about company news and events.
• Compose and post online content on the company’s website and social media accounts.
• Stay up to date with current technologies and trends in social media, design tools, and applications.
• Monitor SEO and user engagement and communicate findings to the Director for review.
• Manage paid social campaigns or platforms.

Required Qualifications

• Experience in Graphic Design
• Demonstrable ability to multi-task and adhere to deadlines
• Well-organized with a customer-oriented approach
• Good knowledge of media techniques, CRM, and databases
• Experience & enjoyment for creative marketing campaigns, working with WordPress, Adobe Suite, PowerPoint, Excel, Outlook, and Microsoft Suite
• Ability to articulate challenges and to anticipate and solve problems
• Works with a sense of urgency in a fast-paced environment, with a strong ability to prioritize, organize, and execute incoming tasks/requests
• Ability to meet and manage deadlines with consistent follow-through and work effectively
• Enjoys working in partnership or on a team
• Strong communication skills and the ability to synthesize information quickly
• Coachable, quick and eager to learn, and solution oriented
• Determined and motivated to succeed
• Experience with social media campaigns, driving engagement, and growing followings across groups, business pages, and personal pages
• Ability to create and implement strategies on all social media platforms with corporate direction
• Experience in developing, implementing, and tracking marketing programs such as email, social media, digital campaigns, and events

Preferred Qualifications

• High School Diploma
• Bachelor’s degree OR 2+ years’ experience
• Very strong written and verbal communication skills, with high-level grammatical and editing skills
• Ability to track the success of marketing efforts
• Experience with email marketing automation
• Social media experience across all platforms including Facebook, Instagram, and LinkedIn; experience with social media automation and platforms like TikTok and Snapchat is a plus
• Proficiency with Adobe Suite, PowerPoint, Excel, Outlook, Microsoft Suite, and Canva
• Photography and editing skills