Marketing Associate

Marketing Associate

Salary 70,000$ annually

Blundstone Brand

Blundstone is known for its iconic elastic-sided Chelsea boots and continues to be recognized as one of the world's most comfortable, most durable boots ever made. Originally from Tasmania, Blundstone is a 150-year-old brand seeing significant growth as new markets and consumer segments around the world connect with our iconic product. Blundstone has expanded from its origins as a trusted safety and workwear boot to be embraced as fashion and function for all ages.

Role Overview

The Marketing Associate will play a critical support role across branded mono-stores, retail co-op execution, PR and partnerships. This position is highly collaborative and execution-focused, supporting the day-to-day operations that bring brand strategy to life across mono-brand stores, wholesale partners, events, ambassadors.

The ideal candidate has direct experience of retail marketing and branded store environments, coop activity, as well as an understanding of brand partnerships and PR. We are looking for an individual who s organized, proactive, creatively minded, and excited to gain hands-on experience across multiple areas of marketing while contributing to a growing, premium lifestyle brand.

Key Responsibilities

Mono-Brand Store Support

• Support mono-brand retail locations with marketing needs
• Calendar curation and communication including events, signage, and in-store assets
• Recommend executional ideas to improve merchandising and branded presence
• Provide briefs to internal design team for asset creation
• Coordination with sales team on execution and timelines
• Manage asset requests and ensure stores have up-to-date brand materials (as per guidelines)
• Coordinate the production, distribution, and installation of signage and marketing materials
• Assist with planning and execution of in-store events and activations

Co-Op Retail Marketing

• Develop the strategy for co-op marketing initiatives on a national and regional basis
• Support planning and execution of co-op marketing initiatives with retail partners such as REI, Nordstrom, Zappos, etc.
• Manage asset delivery and organization for wholesale partners
• Provide merchandising support, including window display coordination and visual execution
• Support the creation of asset libraries and product-focused content assets on a per account basis
• Track co-op activity and assist with reporting and performance recaps

PR Support

• Assist in developing trend-based pitch ideas and story angles
• Support product seeding and gifting initiatives, including tracking and coordination
• Compile PR recaps and reporting for internal stakeholders
• Help manage PR calendars and asset needs
• Support PR event executional needs

Ambassador Program Support

• Scale the program, driving ambassador identification and selection
• Support planning, tracking, and execution of ambassador initiatives
• Manage content deliverables and ensure assets are organized and properly tagged
• Maintain ambassador tracking documents and reporting

Brand Partnerships

• Identify potential brand partners based off agreed brand criteria
• Assist with outreach to potential brand partners
• Support partnership planning, strategy development, and execution
• Coordinate timelines, assets, and deliverables across internal and external stakeholders
• Track partnership performance and support reporting and recaps

Strategy & Reporting

• Support marketing strategy development through research, ideation, and meeting preparation
• Assist with campaign reporting, performance tracking, and recap presentations
• Help maintain marketing calendars and timelines

Qualifications & Skills

• Bachelors degree: in Marketing, Communications, Business, or a related field (or equivalent experience)
• 3 years of relevant experience: of retail marketing, brand, or communications experience (internships included)
• Strong organizational skills: with the ability to manage multiple projects simultaneously
• Excellent communication skills: written and verbal communication skills
• Detail-oriented: with strong follow-through
• Comfortable working cross-functionally: with internal teams and external partners
• Proficiency: and familiarity with project management tools is a plus
• Interest: in retail, lifestyle, fashion, or consumer brands preferred

Personal Attributes

• Highly organized and process-driven
• Collaborative, good listener
• Curious, proactive, and eager to learn
• Creative thinker with an eye for brand and aesthetics
• Team player who thrives in a fast-paced environment