Associate Marketing Manager

Position Overview

We are seeking a results-driven and strategic Associate Marketing Manager to lead our marketing efforts in the dynamic and evolving lighting industry. In this role, you will assist with the execution of marketing initiatives by planning, developing, and implementing strategies across various channels to drive brand awareness, customer engagement, and revenue growth.

Key Responsibilities

• Marketing Plan Development: Assist with developing and executing comprehensive plans and campaigns aligned with business goals, including objectives, key messaging, budget estimates, research, and metrics.
• Product Messaging & Positioning: Develop clear, compelling messaging and positioning based on market research, customer insights, and competitive analysis.
• New Product Introductions: Collaborate with Product Development, Creative, and Engineering teams to launch new products with complete content, imagery, and sales tools.
• Campaign Management: Create, execute, and optimize integrated marketing campaigns (digital, print, event, etc.), including developing content calendars.
• Social Media Campaign: Create content and manage all social media platforms.
• Content Creation & Oversight: Lead the development of content such as landing pages, brochures, videos, blog posts, and sales enablement materials while ensuring consistent brand voice.
• Content Optimization & Governance: Use SEO best practices and analytics to optimize content, and maintain guidelines and workflows for content quality and compliance.
• Catalog/Website & Specification Materials: Work with teams to prepare and update catalogs, websites, specification sheets, install instructions, and design guides.
• Content Management: Ensure digital files are current, archived properly, and distributed accurately.
• Go-to-Market Support & Sales Tools: Support product launches and sales teams with strategic content planning, case studies, training materials, and other sales tools.
• Tradeshow Support: Plan and coordinate customer events and trade shows, managing literature and digital assets.
• Stakeholder Communication: Serve as a key contact for internal stakeholders and act as a brand source for PR outreach.
• Vendor Management: Manage and mentor content creators, writers, or contractors.
• Industry Awareness & Market Research: Stay updated on industry trends and conduct competitive analyses to identify opportunities and customer needs.
• Certification Compliance & Budget Management: Ensure adherence to certification requirements and assist with managing the marketing budget, ensuring cost-effective strategies.
• Digital Marketing: Support SEO/SEM, PPC, social media, and website analytics to enhance online presence and lead generation.

Required Qualifications

• Proficiency in Adobe Suite (InDesign, Illustrator, Photoshop, Premiere).
• Strong skills in Microsoft Suite (PowerPoint, Word, Teams, Excel, Visio, Project, AZURE) and SharePoint site management.
• Experience with HubSpot (HubDB, File Management, Email/Campaign Building and Scheduling, Global Content Editor, Landing and Website Pages, data management).
• Experience in Photography and Videography.
• Bachelor’s degree in marketing, business, communications, or a related field (Master’s a plus).
• 5+ years of marketing experience, including at least 2 years in a managerial role.
• Proven success in developing and executing multi-channel marketing strategies.
• Strong leadership, project management, and communication skills.
• Experience with marketing software and analytics platforms (e.g., HubSpot, Salesforce, Google Analytics).
• Creative thinker with data-driven decision-making capabilities.
• Familiarity with paid advertising platforms (Google Ads, Meta, LinkedIn).
• Strong copywriting or content creation skills.

Preferred Qualifications

• Certification in Technical Writing (preferred).
• Experience in the lighting industry.