(USA) Director, Product Marketing

Position Overview

The Director, Product Marketing leads the development and execution of comprehensive marketing strategies to drive product awareness and adoption across multiple markets. This role leverages market research, business data analysis, and stakeholder collaboration to inform decision-making and optimize product positioning. The director oversees training programs, product demonstrations, and marketing initiatives while fostering cross-functional partnerships to enhance customer engagement and business outcomes. With a focus on strategic communication and continuous improvement, this position ensures alignment with organizational goals and advances innovative marketing practices to support sustained growth. Additionally, the VIZIO Ads Product Marketing and Strategy team partners across functions to create a unified narrative for all B2B communications, supporting Ad Sales with solution-based strategies and enablement resources that drive revenue growth.

Key Responsibilities

• Lead the development and execution of product marketing strategies to drive awareness and adoption across multiple markets.
• Oversee market research initiatives to inform product positioning and identify growth opportunities.
• Collaborate with cross-functional teams and stakeholders to align marketing efforts with business objectives.
• Design and deliver comprehensive product training programs and demonstrations to enhance client proficiency.
• Utilize business data analysis to evaluate marketing effectiveness and guide decision-making.
• Drive the creation of compelling proposals and presentations to support product launches and sales strategies.
• Foster continuous improvement by mentoring team members and promoting best practices in marketing.

Required Qualifications

• Extensive experience in product marketing, including product awareness, adoption strategies, and market research.
• Proven ability to lead cross-functional initiatives and collaborate effectively with stakeholders.
• Strong expertise in business data analysis using various tools and methodologies.
• Exceptional communication skills with the ability to present complex information clearly and persuasively.
• Demonstrated success in designing and delivering product training and demonstrations.
• Strategic mindset with a track record of developing and implementing marketing plans across multiple products.
• Proficiency in managing customer relationships and resolving complex issues to enhance satisfaction.

Preferred Qualifications

• Masters in Business Administration.

Benefits & Perks

• Compensation: $132,000.00 - $264,000.00 plus annual or quarterly performance bonuses.
• Additional compensation may include Stock.
• Benefits include health coverage (medical, vision, dental), 401(k), stock purchase, and company-paid life insurance.
• PTO & Paid Leave: Includes paid time off (vacation, sick leave, parental, family care, bereavement, jury duty, and voting leave) with eligibility based on job classification and length of employment.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and the Live Better U education program.