Associate Director of Marketing

Position Overview

Medivant Healthcare is a fast-growing U.S. pharmaceutical manufacturer addressing critical drug shortages for hospitals and pharmacies. Specializing in the production of sterile injectable medications in vial and pre-filled syringe formats, the company operates two FDA‐registered manufacturing facilities with additional sites under development. As the Associate Director of Marketing, you will support the development and execution of hospital-focused and consumer-facing marketing strategies. In this leadership role, you will drive brand awareness, commercial growth, and ensure all marketing activities comply with FDA regulations, healthcare advertising standards, and internal quality requirements.

Key Responsibilities

• Brand Development & Messaging:
  • Evolve Medivant’s brand voice across B2B and B2C channels
  • Develop compliant, benefit-driven messaging frameworks
  • Ensure brand consistency across digital, print, packaging, sales tools, and thought leadership
• Hospital-Focused Marketing Strategy:
  • Support marketing strategies targeting hospitals, health systems, IDNs, and GPOs
  • Develop messaging around continuity of care, shortage mitigation, and quality assurance
  • Align initiatives with pharmacy, procurement, clinical, and executive stakeholders
• Regulatory, Quality & Compliance:
  • Ensure all marketing materials meet FDA 503B, cGMP, and healthcare advertising requirements
  • Partner with Regulatory Affairs and Quality teams for content review and approval
  • Maintain audit-ready documentation and version control
• Agency & Campaign Management:
  • Serve as the primary liaison with external creative and marketing agencies
  • Manage briefs, timelines, creative reviews, and campaign reporting
  • Translate business strategy into actionable creative direction
• Digital Marketing & Customer Engagement:
  • Oversee compliant website, email marketing, and digital content
  • Support paid digital campaigns, SEO strategy, and social media presence
  • Track engagement metrics and optimize campaign performance
• Sales Enablement & Product Marketing:
  • Develop sales tools, pitch decks, and product summaries
  • Support sales training on compliant messaging
  • Assist with product launches and campaign rollouts
• Market Intelligence & Leadership:
  • Analyze market trends, customer feedback, and competitive landscape
  • Manage projects, timelines, and vendors
  • Mentor marketing staff and collaborate cross-functionally

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5–8 years of experience in pharmaceutical or regulated healthcare marketing
• Experience marketing to hospitals, health systems, IDNs, or GPOs
• Strong knowledge of FDA-regulated environments and compliance requirements
• Excellent communication, collaboration, and project management skills

Preferred Qualifications

• Experience with sterile injectables or acute-care pharmaceuticals
• Familiarity with hospital pharmacy operations and procurement
• Experience in consumer healthcare, wellness, or cash-pay products
• MBA or advanced degree
• Familiarity with tools such as HubSpot, Zoho, Shopify, and paid ad platforms