Experiential & Field Marketing Manager

Position Overview

At DryWater®, we believe in clean ingredients and health science—because hydration should support how you live, move, and feel every day. The Experiential & Field Marketing Manager will bring that belief to life in the real world—one event, one community, and one sample at a time. This role is perfect for someone who thrives on logistics, loves a good checklist, and gets fired up about turning a parking lot, race expo, or gym into a brand experience people won’t forget. You'll lead the strategy and execution of all in-person activations, from national race expos to surprise street team takeovers, ensuring every touchpoint reflects the energy and ethos of DryWater®.

Key Responsibilities

• Plan, organize, and execute in-person events nationwide, including race expos, pop-ups, fitness events, retail activations, and sampling campaigns
• Coordinate all logistics including permits, vendor relations, travel arrangements, booth design, and shipping
• Set up and break down event assets (booths, displays, signage, etc.)—must be comfortable being hands-on
• Maintain a detailed, up-to-date event calendar and manage multiple projects simultaneously
• Ensure consistent brand representation and storytelling at every event
• Partner with Sales and Retail teams to support in-store activations and regional market initiatives
• Represent DryWater® on-site at events as a brand ambassador and leader

Required Qualifications

• Experience Required: 3+ years in experiential marketing, field marketing, or brand activations
• Hands-on experience executing live events, sampling programs, or consumer activations
• Strong organizational and project management skills
• Ability to manage multiple initiatives simultaneously in a fast-moving environment
• Comfortable working weekends and traveling as needed for events
• Excellent communication and relationship-building skills
• Creative, resourceful, and execution-focused mindset
• Passion for health, wellness, fitness, and lifestyle brands

Preferred Qualifications

• Experience in CPG, beverage, or consumer brands is a strong plus

Benefits & Perks

• Compensation: $80,000–$100,000 annual base salary, with additional performance-based bonuses
• Location: Irvine, California (Full-time, in-office)
• Schedule: Onsite five days a week
• Benefits: 100% covered health, dental, and vision insurance; Paid time off and holidays; Additional perks including covered gym expenses; Free DryWater®; Substantial and required PTO