Assistant Specialist, Influencer Marketing (HCo)

Position Overview

At Hollister, we are the go-to apparel destination for outfitting all of our customers’ lifestyle needs. We make clothes for teens designed to capture moments, create memories, and live unapologetically themselves. The Marketing team connects our customers with our dynamic and ever-evolving brands through diverse campaigns spanning in-store, digital, social, event marketing, and PR channels. The Assistant Specialist, Influencer Marketing will assist in executing influencer-related marketing programs by collaborating with cross-functional partners and external agencies to drive global marketing strategies, ensure brand guideline adherence, manage product sampling and event coordination, and grow our network of brand advocates.

Location: Global Home Office in Columbus, Ohio.

Key Responsibilities

• Assist in growing the Hollister influencer marketing programs with a focus on creating symbiotic partnerships with creators to drive mass brand awareness, build affinity, and encourage product consideration and conversion.
• Source and foster relationships with new influencers that provide reach and/or engagement while authentically advocating for the brand, including vetting and risk management.
• Lead reviews and approvals of influencer content ensuring adherence to FTC guidelines.
• Work alongside the product team to develop and execute gifting and product seeding strategies focused on priority products.
• Liaise with the paid marketing team and external agency to identify, vet, contract, and manage all product orders and social deliverables.
• Partner with other channel owners (social, paid media, e-comm, etc.) to maximize the exposure of influencer content.
• Assist in seasonal brainstorming and planning sessions to integrate influencer activations into the overarching marketing campaign, ensuring cohesive communication with other brand tactics.
• Integrate program plans and deliverables into existing cross-functional processes.
• Drive clear program performance goals and reporting, including weekly, monthly, seasonal, and status/hindsight updates to the Influencer Team and Manager.
• Support a robust test & learn strategy to maximize effectiveness and present findings to the Influencer Manager.
• Continuously monitor industry trends, consumer behavior, and competitor activity to ensure the brand remains at the forefront of influencer marketing.

Required Qualifications

• Education: Bachelor’s degree in Marketing, Advertising, Public Relations or related field or relevant experience.
• Experience Required: 0-3 years of experience in Marketing/Advertising, preferably for large lifestyle/fashion brands or agency.
• Experience with social or influencer community management preferred.
• High level of critical thinking and analysis, with the ability to interpret abstract data to build a comprehensive story about product or content performance.
• Very strong project management skills, including timeline development and effective communication of key updates.
• Collaborative team player with the ability to rally cross-functional team members for effective and efficient collaboration.
• Strong relationship development/management and written/verbal communication skills.
• Proven familiarity with tracking influencer and social trends.
• Consistent engagement with the marketing industry and its best practices, including involvement in industry media and events.

Benefits & Perks

• Incentive bonus program
• 401(K) savings plan with company match
• Annual companywide review process
• Flexible spending accounts
• Medical, dental, and vision insurance
• Life and disability insurance
• Associate assistance program
• Paid parental and adoption leave
• Access to fertility and adoption benefits through Carrot
• Access to mental health and wellness app, Headspace
• Paid Caregiver Leave
• Mobile Stipend
• Paid time off & one paid volunteer day per year, allowing you to give back to your community
• Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles & six work from anywhere weeks per year)
• Seven associate wellness half days per year
• Onsite fitness center
• Merchandise discount on all of our brands
• Opportunities for career advancement with a commitment to promoting from within
• Access to multiple Associate Resource Groups
• Global team of people who will celebrate you for being YOU!