Marketing and Communications Specialist

Position Overview

The Boston Islamic Seminary (BIS) is seeking a dynamic and experienced Marketing and Communications Specialist. This role is pivotal in enhancing our digital presence, promoting our programs, and communicating our mission. Employment Type: Part-time if remote (20–30 hours per week) or full-time if located in the Greater Boston area. The starting salary for this position is $25 per hour, with potential increases based on experience. BIS is a distinguished higher education institution officially recognized by the Massachusetts Higher Education authorities and holds the authority to confer a Master’s degree in Islamic Religious Leadership. Our fundamental mission is to nurture and equip the next generation of Muslim religious leaders.

Key Responsibilities

• Post content at least twice daily, Monday through Friday.
• Schedule and manage weekend posts to enhance social media engagement.
• Plan and execute social media ad campaigns, including boosted posts and ads on Google and Facebook.
• Monitor, manage, and actively engage with all social media channels.
• Coordinate the social media calendar, creating and uploading content across platforms.
• Analyze and report on social media performance bi-monthly using appropriate tools.
• Engage with followers, respond to inquiries, and foster online community growth.
• Implement and manage SEO strategies for social media and the seminary’s website.
• Optimize all posts, hashtags, and website content for search engines.
• Plan and execute online advertising campaigns, including Google Ads and social media boosts.
• Monitor and report on website analytics, making data-driven decisions to improve performance.
• Stay up-to-date with the latest SEO and digital marketing trends and best practices.
• Review and edit existing recordings and footage.
• Create promotional videos to highlight seminary programs and student achievements annually.
• Source material from past videos for ongoing use.
• Edit videos into short, engaging clips for weekly posts, creating at least five clips per week.
• Develop video content that aligns with marketing campaigns and events.
• Design and produce graphics for social media, website, marketing materials, and other digital and print media.
• Ensure all designs align with brand identity and guidelines.
• Create at least ten graphics weekly, including course flyers, program promotions, and event materials.
• Collaborate with the marketing team to develop compelling visual content.
• Develop and maintain a style manual for all internal and external communication materials.
• Assist in designing and producing printed materials, such as brochures and banners.
• Develop and implement a content strategy that aligns with BIS’s goals and target audience.
• Create engaging and informative content for blogs, newsletters, email campaigns, and press releases.
• Ensure all content is accurate, relevant, and up-to-date.
• Collaborate with faculty and staff to gather content ideas and stories.
• Promote BIS events through various digital marketing channels.
• Create marketing materials and campaigns for events.
• Assist with on-site event coordination and coverage, capturing photos and videos for future marketing use.
• Work closely with the marketing team, faculty, and administration to develop and execute marketing strategies.
• Provide input on strategic marketing plans and initiatives.
• Participate in regular team meetings and brainstorming sessions.

Required Qualifications

• Bachelor’s Degree in Communications, Marketing, Graphic Design, or a related field.
• Minimum of 3 years of experience in social media management, SEO, video production, and graphic design.
• Proficiency with social media platforms, video editing software, and graphic design tools.
• Strong portfolio showcasing previous work across relevant areas.
• Excellent creativity, communication, and organizational skills.
• Ability to work independently and meet deadlines.
• Knowledge of marketing strategies and academic administration.
• A deep commitment to advancing the mission and values of Boston Islamic Seminary.
• Strong analytical skills and the ability to interpret data to inform decisions.
• Experience with email marketing platforms and content management systems (CMS).
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and other relevant software.
• Ability to handle multiple projects simultaneously and prioritize tasks effectively.