Marketing Strategist

Position Overview

Join Plante Moran and become part of a "we-care" culture where your growth, well-being, and success are prioritized from day one. In this role, you'll work closely with Marketing Managers and internal teams to develop and implement marketing strategies that drive industry growth and client engagement.

Key Responsibilities

• Collaborate with Marketing Managers to co-develop and implement the practice area marketing plan aligned with industry growth goals and client needs.
• Plan, develop, and launch multi-channel, issue-based marketing campaigns that enhance brand presence and generate demand.
• Serve as a strategic advisor to the business by developing strong internal relationships and leveraging research and data to inform decisions.
• Identify and manage target accounts in collaboration with national and regional practice leaders based on strategic growth potential.
• Manage and negotiate sponsorships and cultivate partnerships with key associations at regional and national levels.
• Strategize, plan, and execute comprehensive virtual, hybrid, and in-person event initiatives in collaboration with internal teams.
• Produce and share content that positions the firm's unique point of view on relevant issues in collaboration with subject matter experts.
• Utilize marketing technology to monitor, analyze, and optimize program effectiveness and ROI.
• Assist in the development and management of the annual marketing budget.

Required Qualifications

• Bachelor's degree in Marketing or related field required.
• Minimum of 3+ years relevant experience required.
• Demonstrated knowledge of account-based marketing (ABM) disciplines, business-to-business marketing, and communications.
• Strong listening, interpersonal, and decision-making skills with the ability to present complex ideas confidently.
• Adept at managing multiple concurrent marketing initiatives.
• Knowledge of marketing project management and automation tools.

Preferred Qualifications

• Experience in professional services marketing.

Benefits & Perks

• Compensation: $67,500.00 - $101,500.00
• Robust benefits package including health, dental, vision, disability, and life insurance.
• Flexible Time Off with pre-determined holidays.
• 401(k) plan and flexible benefits plans.
• Business-related travel expense, lodging, and meal reimbursement for business use.
• Pension plan available for eligible administrative and paraprofessional staff.
• Discretionary bonus plan for eligible staff and health insurance options for certain contingent positions.