Co-op Digital Marketing

Position Overview

Welcome to the exciting world of digital marketing at Philips! As a Co-op Digital Marketer, you will have the opportunity to gain hands‑on experience in a fast‑paced, innovative environment. Working alongside our talented team, you will play a vital role in crafting and executing digital marketing strategies for our brand. If you have a strong understanding of digital marketing tactics, a creative mindset, and a drive for results, we want you on our team.

Philips is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Key Responsibilities

• Develop and execute digital marketing strategies to promote the Philips brand and its products.
• Collaborate with the marketing team to create engaging and innovative digital campaigns.
• Utilize various digital marketing channels such as social media, email, and paid advertising to reach target audiences.
• Conduct market research and analysis to identify trends and opportunities for digital marketing initiatives.
• Monitor and analyze digital marketing performance metrics and make recommendations for optimization.
• Create and curate digital content to support marketing campaigns and initiatives.
• Stay updated on industry trends and best practices in digital marketing and implement them in strategies.
• Collaborate with cross‑functional teams to ensure alignment and consistency in messaging and branding.
• Assist in managing and maintaining the company's website and social media platforms.
• Work closely with the sales team to support digital marketing efforts and drive lead generation.
• Participate in brainstorming sessions to generate new ideas and initiatives for digital marketing.
• Continuously track and report on digital marketing efforts and provide insights and recommendations for improvement.
• Communicate with external partners and agencies to coordinate and execute digital marketing initiatives.
• Stay updated on the latest advancements and technologies in the digital marketing field and implement them in strategies.
• Adhere to company branding and style guidelines in all digital marketing materials.
• Manage and prioritize multiple projects and tasks to ensure timely and successful execution of digital marketing initiatives.
• Foster a collaborative and positive working environment within the digital marketing team.
• Continuously seek opportunities for growth and improvement in digital marketing strategies and tactics.
• Adhere to all company policies and procedures and maintain confidentiality of sensitive information.
• Represent the Philips brand in a professional and positive manner at all times.