Digital Marketing Specialist

Position Overview

Full-Time position reporting to the Director of Marketing and Communications. The Digital Marketing Specialist plays a key role in how University Liggett School tells its story across digital, print, and experiential channels. This position blends creative design, digital storytelling, and brand strategy to support marketing, admissions, advancement, and community communications.

Key Responsibilities

• Brand Management: Design and produce engaging visual materials from concept through production including publications, advertisements, campaign materials, event collateral, and signage.
• Uphold and advance the school's brand identity across all communications and departments.
• Collaborate with colleagues to develop creative concepts and effective design solutions that align with institutional goals.
• Manage multiple design projects simultaneously, meeting deadlines and budget guidelines.
• Organize and maintain creative assets, templates, and digital files.
• Digital Content & Social Media: Create and curate dynamic content for social media, the website, and email newsletters including graphics, photos, and short-form video.
• Manage the school's paid and owned social media by posting regularly, monitoring engagement, and fostering a consistent voice.
• Capture and edit photography and video that authentically highlights school life and events.
• Maintain and update website content to optimize the user experience.
• Support email marketing campaigns through design, build, and distribution.
• Website Management, UX & Analytics: Manage ongoing website updates within AMAIS, ensuring pages remain accurate, accessible, and aligned with the school's brand and messaging.
• Audit and refine website content, layout, and navigation to improve user experience.
• Track site metrics and user behavior to inform continuous improvement in content strategy and digital storytelling.
• Coordinate with internal departments to ensure key information is timely and compelling.
• Apply best practices in SEO, accessibility, and usability to strengthen the school's digital presence.
• Innovation & Asset Management: Stay current with design trends, digital tools, and emerging applications of AI in design to ensure content remains innovative and engaging.
• Maintain and update internal databases and digital asset libraries for designs, photography, and video content.

Required Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
• Proven experience in digital marketing across multiple channels.
• Proficiency in Adobe Creative Suite (including InDesign, Illustrator, Photoshop, and Premiere Pro or comparable video editing tools such as Final Cut Pro or CapCut).
• Familiarity with HTML/CSS for web and email applications.
• Experience managing website content and social media channels.
• Ability to interpret analytics data (Google Analytics or similar) to guide content and UX improvements.
• Understanding of web accessibility and UX principles.
• Strong understanding of digital workflows and file management.

Preferred Qualifications

• Experience with website content management systems; familiarity with AMAIS and Veracross.
• Experience with emerging applications of AI in design.
• Previous experience capturing and editing photography and video content is a plus.