Area Leader of Marketing - Harrisburg, PA

Position Overview

At Raising Cane’s Chicken Fingers® we serve only the best tasting and most craveable chicken finger meals. It’s our ONE LOVE®. Our Crew make it happen, our Culture makes it unique and the Community makes it all worthwhile. Every talented Crewmember in our Restaurant Support Office (RSO) is important to our success and a value to our rapidly growing Company. We all work with a sense of purpose and focus on our chicken finger meals, Customers, Crew, Communities and Company Culture. We are constantly striving to Raise The Bar. The future for Raising Cane’s is growth focused and we’re on the path to being one of the top 10 restaurant companies in the United States.

Candidates must live in or relocate to market*

The Area Leader of Marketing (ALM) is responsible for all local marketing efforts that support their restaurants within their areas. This includes leveraging their expert knowledge of the market, staying on top of changing market dynamics, identifying traffic drivers within each restaurant trade area, and creating and executing market and restaurant-level marketing plans. The ALM must remain nimble, constantly looking for ways to keep the brand top of mind. They are also responsible for leading the planning, negotiation, and execution of sponsorships that support their market, and for directly supporting restaurants with day-to-day branding and marketing needs in collaboration with their Business Unit (BU) team.

The physical work environment includes working in a fast-paced kitchen environment—which requires extended periods of physical exertion (such as walking, standing, lifting and bending) and interacting with customers—as well as both indoor and outdoor work in varied temperatures. This environment involves working with food products, common allergens, industrial equipment, and commercial cleaning products that require personal protective equipment and other physical activities necessary to complete the job.

Key Responsibilities

• Acts as the market expert by staying informed about market demographics, traffic drivers, competition, and other dynamics impacting sales, and applies this knowledge to restaurant and market-level marketing plans.
• Serves as a brand ambassador within the market by being the primary contact for community partners and building strong relationships within the community.
• Spends the majority of time in the market and at restaurants, connecting with the community, building partnerships, promoting Raising Cane’s, and supporting restaurants in the designated area.
• Leads both on- and off-site market-level activities that support the brand and local community.
• Oversees the planning and execution of active community involvement, including outreach and managing requests submitted through the community request system.
• Creates and executes market and restaurant-level marketing plans annually, with quarterly re-evaluations.
• Leads New Restaurant Opening (NRO) marketing planning and execution, including developing marketing plans, pre-canvassing, on-site support during pre-opening and opening days, and post-opening marketing support.
• Manages all aspects of the sponsorship process—including planning, negotiation, and partnership management—ensuring adherence to the approved process and maximizing sponsorship benefits.
• Directly supports restaurants in the area with all marketing-related activities and inquiries.
• Enforces Raising Cane’s brand standards and marketing philosophies within both the restaurant and the market.
• Supports activations and activities planned at the Restaurant Support Office level as needed.
• Prepares weekly, monthly, and quarterly business reports detailing the impact of marketing activities.
• Provides feedback to the RSO on campaigns, programs, and tools.

Required Qualifications

• 3+ years of marketing experience.
• Field marketing experience in a multi-unit restaurant or retail environment.
• Knowledge and experience in planning and negotiating sponsorships, including establishing relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact.
• Detail-oriented and organized, with the ability to manage multiple priorities in a dynamic environment.
• Self-driven, flexible, and highly energetic with strong written and verbal communication skills.
• Demonstrated ability to work effectively and efficiently both independently and collaboratively.
• Proficiency in Microsoft Excel, PowerPoint, and Word.
• Ability to travel up to 80% within the designated area and commitment to residing within the assigned area.
• Willingness to work nonstandard hours, including nights and weekends, to support events and activities that promote the brand and restaurants.
• Bachelor’s degree (a Marketing & Communications degree is preferred) or equivalent relevant experience in a field marketing role.