Marketing Manager, Healthcare Industry

Position Overview

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while enjoying flexibility. Join one of Logitech's fastest-growing teams as we build innovative technology solutions for our customers. We are seeking a dynamic, seasoned marketing professional to drive our expansion in the healthcare industry vertical by leveraging a deep understanding of the IT decision-maker audience and leading global marketing efforts.

Location: Logitech supports a hybrid/remote work culture. This full-time role is open to hybrid candidates based near our San Jose, CA and Irvine, CA offices, as well as remote candidates in other offsite US locations.

Salary: $130K - $220K per year. In certain circumstances, higher compensation will be considered based on business need, candidate experience, and skills.

Key Responsibilities

• Marketing strategy and planning: Create marketing strategies and campaigns to deepen customer penetration within healthcare customers and achieve marketing and business objectives in collaboration with cross-functional colleagues.
• Audience insights and trends: Provide deep insights into the target IT decision-maker and influencer audiences for healthcare providers and systems, staying updated on technology procurement regulations and trends.
• Foundational material creation: Develop messaging, personas, competitive positioning, and customer journeys.
• Content plans and creation: Craft compelling marketing content and collateral—including thought leadership white papers, product datasheets, digital advertising assets, webinar/event presentations, and sales enablement materials—to be activated across various channels.
• Channel marketing: Develop impactful programs for critical partners in collaboration with Channel Marketing and Sales teams.
• Industry partnerships: Identify and engage with key industry and alliance partners and influencer communities in collaboration with partnership marketing and business development colleagues.
• Performance monitoring and optimization: Monitor and analyze campaign performance to drive continuous improvement in marketing efforts alongside Marketing Analytics.

Required Qualifications

• Exceptional relevant B2B vertical marketing experience in the technology sector.
• Deep understanding of and experience marketing to the IT decision-maker audience for healthcare providers and systems.
• Channel marketing experience.
• Proven ability to collaborate and influence across functions, external agencies, and partners in a complex organization.
• Demonstrated capability to translate insights into impactful marketing strategies and tactics.
• Excellent communication skills, including writing, editing, presentation, and public speaking.
• Strong analytical skills with a track record of delivering exceptional business results.
• Willingness to travel up to 15%.
• Bachelor's degree preferred or equivalent industry experience.

Benefits & Perks

• Comprehensive and competitive benefits packages designed to support your physical, financial, emotional, intellectual, and social wellbeing.
• Flexible hybrid and remote work culture that empowers collaboration from anywhere.