Senior Digital Marketing Strategist

Job Description

You are a digital marketing strategist with deep B2B marketing expertise and a true passion for innovative technology. You’re well versed in organic and paid tactics and channels, knowing the right mix to accomplish the goal at hand. As a thought partner for clients, you find creative solutions to complex challenges. You have an incredibly curious nature and love to connect with businesses about their ideas. You expertly juggle competing priorities, gracefully resolve conflict, and genuinely enjoy working with all sorts of people. You are a natural leader and have found your next home with PMG.

B2B Industries You’ll Serve

• Telecommunications & Networking
• IoT, AI, Edge, Cloud
• SaaS

Your Responsibilities

• Develop comprehensive campaign strategies across paid and organic channels.
• Execute campaign plans, from implementation to reporting.
• Dive into campaign and content performance to recommend optimizations.
• Collaborate directly with our clients as an extension of their team to work out challenges and ideate smart solutions.
• Partner with the PMG team to develop on-strategy campaign assets.
• Perform data analysis to recommend opportunities to improve conversion across channels, including owned websites.
• Run organic social channels for multiple clients.
• Create influencer marketing and/or thought leadership programs from the ground up.
• Serve as the resident expert for digital channels.
• Conduct SEO research and develop actionable recommendations.
• Jump in when needed to help with PMG’s social, blog, and website.

Your Attributes

• You bring an analytical perspective to all creative pursuits with a performance-driven mindset.
• You have a testing mindset, always eager to learn and iterate.
• You have strong leadership skills and experience successfully leading clients and teams to reach their goals.
• You have exceptional communication skills, a propensity for critical thinking, and a confident, open-minded, flexible attitude.
• You can handle multiple projects with aggressive deadlines all at the same time—no sweat.
• You bring a strong work ethic with a high degree of accuracy, creativity, and follow-through.
• You’re passionate about pushing work to the next level to deliver content and strategies that exceed expectations.
• You read something new today. In other words, you’re committed to ongoing learning and self-improvement.

Your Experience & Skills

• BA/BS degree
• 8+ total years of marketing experience, ideally in a tech-focused company or marketing agency
• 4+ years of experience in a digital marketing strategy role
• Established track record of creating and executing successful digital campaigns from start to finish
• Deep understanding of digital best practices and a passion for emerging trends
• Expert level understanding of digital advertising platforms and Google Analytics
• Excellent writing, editing, and proofreading skills with a keen eye for detail

Who You’ll Work With

You’ll work closely with Content, Design, Client Services, and Demand Generation to deliver excellent work for the agency and our clients.

Why PMG?

We’re on a mission to create compelling content and creative campaigns for Fortune 50 tech titans and breakthrough SaaS innovators. We’ve lived and breathed tech for more than 15 years. So we know that in this world—it’s evolve or die. Which means that every day is packed with new challenges, things to learn, and boundaries to push in helping our clients gain and retain market share. We’re building a dynamic team of exceptional humans who love what they do and the people they do it with. We don’t take ourselves too seriously. But we do work hard to expand on our achievements and push ourselves to do better, think bigger, and grow every day.

PMG Perks

• 401k and Match
• Health and Life Insurance
• 4 weeks of PTO and 10 paid holidays
• Volunteer Paid Time Off
• Annual Bonus Opportunity
• COLA (cost of living) Raises
• Mobile Phone Credit
• Lunch Hour Yoga
• Health Coaching
• Tickets At Work
• Monthly Recognition Bonuses