Director of Marketing Strategy Engagement Smart Electric Power Alliance SEPA

Position Overview

With more than 1,000 members—including over 700 utilities serving the majority of American households—the Smart Electric Power Alliance (SEPA) drives progress toward a clean, resilient, and affordable energy future. As the Director of Marketing, Strategy & Engagement, reporting to the Chief Communications Officer and leading a team, you will oversee the planning, implementation and performance of multi-channel marketing efforts and drive engagement across digital platforms, events, research, and more.

Key Responsibilities

• Oversee and execute integrated marketing campaigns across digital platforms, events, and thought leadership initiatives.
• Build and lead a high-performing, data-driven marketing team that collaborates across Programs & Events, Membership, and Research teams.
• Develop cohesive, multi-channel marketing strategies to drive event registrations, membership growth, publication visibility, and revenue-generating initiatives.
• Leverage AI-powered tools and analytics to optimize marketing performance and drive innovation in digital strategy.
• Manage budgets, monitor KPIs, and report on performance to ensure maximum ROI on marketing investments.

Required Qualifications

• 10+ years of experience in marketing strategy or digital marketing with at least 5 years in a leadership role, preferably within a nonprofit or mission-driven organization.
• Proven success in designing and executing integrated, data-driven campaigns that drive member engagement and program growth.
• Expertise in using modern marketing technology stacks including Salesforce, Pardot, Google Analytics, and AI tools.
• Exceptional writing, editing, and team management skills with strong problem-solving abilities.

Preferred Qualifications

• Strong interest in clean energy, grid innovation, or utility sector trends.
• Experience with modern digital marketing approaches, including automated engagement and innovative campaign strategies.
• Prior experience working in a diverse, collaborative, and remote or distributed team environment.

Benefits & Perks

• Remote working environment with the option of a Washington, DC co-working space; travel required 6–8 times per year for events and stakeholder meetings.
• Compensation: $140,000–$160,000 per year.
• An outstanding benefits package including fully paid health, dental, vision and HRA benefits; Flexible Spending Account; full short & long-term disability; life insurance; 24 days of PTO; travel assistance; 401(k) with 4% employer match; telecommuting reimbursement; professional development reimbursement; employee assistance; health & wellness reimbursement; and pet insurance discounts.
• A dynamic, inclusive culture that values diversity and offers opportunities for growth and contribution.