Senior Manager, Content Marketing Boston, United States Marketing

Description

Join our rapidly growing fintech serving the insurance and banking industries. We’re seeking a talented and entrepreneurial Content Marketing professional who possesses an "AI-forward mindset" to help accelerate our growth as the category leader in Dynamic AI through compelling narratives featuring evidence-based storytelling.

What you’ll do:

• Design and implement a content strategy that showcases our customer successes and highlights the value Earnix delivers to the markets.
• Develop a segmented, persona-based approach to create relevant content experiences across the buyer’s journey, focusing on the specific needs and success metrics of an expanding set of relevant personas.
• Identify opportunities to reach high-value prospects at the right moment, with the right message, at the right time.
• Build and manage a robust community of content contributors, including colleagues, freelancers, industry experts, and GenAI platforms.
• Track, evaluate, and communicate the performance of all content assets.
• Maintain a relentless focus on pipeline growth and nurturing customer relationships.

Requirements

• Strong background in designing and implementing a strategic content agenda.
• Exceptional writing and editing skills with the ability to articulate complex concepts effectively.
• Knowledge of the diverse needs across cultures and regions, enabling tailored content.
• Proven experience using MarTech tools to optimize content distribution and engagement.
• Excellent problem-solving and project prioritization skills.
• Ability to collaborate with cross-functional teams.
• Strong technical and analytical skills to measure content effectiveness.

You’ll excel by:

• Thinking like an owner.
• Embracing the art of the possible.
• Prioritizing the needs and voice of the customer, prospect, and market.
• Communicating with honesty, candor, and respect to build trust.
• Collaborating seamlessly with colleagues across the company to create a cohesive and consistent narrative.
• Being persistently curious and resourceful.
• Acting with empathy.

You’ll love it because:

• This is a critical role in the organization, directly influencing our market position.
• You’ll work in a successful, fast-moving, mission-driven company.
• You will enjoy autonomy with the ability to develop and implement your ideas.
• You will collaborate with other creative and enthusiastic team members who are passionate about Earnix’s mission.
• Earnix offers competitive benefits and is committed to our employees’ shared success.