Jr. Manager, Social Strategy & Influencer Marketing

Position Overview

As a Jr. Manager, Social Strategy & Influencer Marketing, you will oversee social media strategy for the Sony US Latin roster and develop and maintain strong relationships with influencers on behalf of Sony Music’s Digital Marketing team. Your goal is to identify trends and opportunity areas for each release, and to lead communication between the label, influencers, and artists to develop compelling campaigns that resonate with target audiences across their preferred platforms.

Sony Music is committed to providing equal employment opportunities for all persons regardless of any protected status.

Key Responsibilities

• Closely monitor the use of sounds on social media platforms
• Identify key trends on each platform and suggest relevant content for artists to create as part of those trends
• Develop, execute, and monitor paid influencer marketing campaigns
• Use data and industry knowledge to identify influencers for campaigns, ensuring strategies feel organic for our artists and partners
• Identify key content creators and cultivate relationships relevant to specific campaigns
• Develop content plans that align with artist marketing strategies
• Create reports with key takeaways related to platform behavior for each release

Required Qualifications

• Experience in content creation, digital marketing, and audience development
• Strong understanding of the influencer marketing space
• Familiarity with social media platforms and tracking tools including Apollo, Scuba, and Music Connect (Instagram, Facebook, Twitter, YouTube, TikTok, YouTube Shorts)
• Bi-lingual preferred (English & Spanish)
• Ability to work in a fast-paced environment

Benefits & Perks

• Join an inclusive, collaborative, and global community with opportunities to fuel your creative journey
• Modern office environment designed to foster productivity, creativity, and teamwork
• Attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K with employer matching, along with voluntary benefits such as company-paid identity theft protection, support for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding and for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investments in your professional growth and development
• Time off for a winter recess