Product Manager, Vice President - Marketing Campaign Workflow

Position Overview

You enjoy shaping the future of product innovation as a core leader, driving value for customers, guiding successful launches, and exceeding expectations. Join our dynamic team and make a meaningful impact by delivering high-quality products that resonate with clients. As a Product Manager in Marketing Acquisitions Platform, you are an integral part of the team that innovates new product offerings and leads the end-to-end product life cycle. You act as the voice of the customer while developing profitable products that provide substantial value. Utilizing your deep understanding of launching products, you ensure top-tier client experiences by guiding successful product launches and gathering crucial feedback.

Key Responsibilities

• Develop a product strategy and vision that delivers value to customers
• Manage discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap
• Own, maintain, and develop a product backlog to support the overall strategic roadmap and value proposition
• Build frameworks and track key success metrics such as cost, features, risk posture, and reliability
• Lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
• Create detailed requirements from high-level business objectives down to technical execution plans in collaboration with stakeholders
• Work with enterprise-level applications from proof of concept to mature environment maintenance
• Drive discovery for new lines of business, capturing key requirements and writing user stories for development teams
• Serve as a center for knowledge on marketing operations and share insights with team members

Required Qualifications

• 5+ years of experience or equivalent expertise in product management or a related field
• Advanced knowledge of the product development life cycle, design, and data analytics
• Proven ability in leading product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
• Capacity to process complex technical subject matter and translate it into clear written requirements
• Demonstrated experience in formulating and communicating a clear product strategy both verbally and in writing
• Skill in navigating diverse partners to gain necessary inputs for product planning and delivery execution
• Experience leading technical teams by defining prioritization and sharing roadmap updates for continuous alignment

Preferred Qualifications

• Experience working in a highly matrixed, complex organization
• Prior experience in bank retail/branch arenas, tools, or related areas
• Deep expertise in product strategy and communication
• Technical modernization and cloud experience, with an understanding of technologies such as API, Microservices, AEM, Javascript, AWS, etc.
• Martech experience
• Familiarity with Camunda BPMN; Pega; Adobe Workfront; and the Atlassian suite

Benefits & Perks

• Compensation: Competitive Total Rewards Package including base salary determined by role, experience, skill set, and location; eligible roles may also receive commission or discretionary incentive compensation.
• Comprehensive health care coverage
• On-site health and wellness centers
• Retirement savings plan
• Backup childcare
• Tuition reimbursement
• Mental health support and financial coaching