Integrated Account Based Marketing Manager (Work From Home)

Position Overview

TP is an international digital business services provider seeking an enthusiastic Integrated Account-Based Marketing Manager to drive strategic, multichannel campaigns for our IT Services. Reporting to the Director of Integrated Marketing, you will design and execute personalized ABM initiatives (1:1, 1:Few, and 1:Many) while collaborating with Sales, SDRs, and Client Success teams. This fully remote role requires residency within the United States and eligibility to work without sponsorship.

Key Responsibilities

• ABM Strategy & Execution: Design personalized 1:1 campaigns alongside scalable 1:Few programs to captivate target accounts and buying committees.
• Collaboration: Work alongside Sales, SDRs, and Client Success teams to align account plans and marketing priorities.
• Campaign Management: Deploy multi-channel tactics – including paid media, social selling, events, email, and customized content – to boost revenue and market share.
• Data & Optimization: Utilize tools like Salesforce, Demandbase, LinkedIn, and Marketo for tracking engagement and optimizing campaigns.
• Content Creation: Develop captivating account-specific materials, including videos and customized templates.
• Training & Enablement: Educate field teams on ABM techniques to ensure seamless execution.

Required Qualifications

• At least 7 years in B2B marketing for IT Services with a minimum of 3 years in ABM roles.
• Expertise with marketing tools such as Marketo, Demandbase, LinkedIn, and Salesforce.
• Proven track record of executing high-ROI campaigns in dynamic environments.
• Strong project management, analytical, and communication skills.
• Willingness to undertake occasional business trips as required.
• Eligible to work in the United States without sponsorship.

Preferred Qualifications

• Process Excellence
• Collaboration
• Communication
• Emotional Intelligence
• Open-Mindedness
• Critical Thinking
• Solution Orientation
• Entrepreneurial Spirit
• AI Proficiency
• Data Literacy

Benefits & Perks

• Paid Training
• Competitive Wages
• Comprehensive Benefits (Medical, Dental, Vision, 401k, and more)
• Paid Time Off
• Employee wellness and engagement programs