Digital Marketing Lead

Position Overview

This role is responsible for managing the overall web presence in the service areas and ensuring that digital marketing initiatives achieve maximum effectiveness. You will lead and oversee the digital marketing team, collaborate with campaign managers, social media leads, and cross‐functional teams to design and implement digital marketing programs that support strategic business objectives while delivering an optimal customer experience.

Key Responsibilities

• Manage the overall web presence for the service areas.
• Proactively analyze page-level performance and recommend optimizations to ensure maximum marketing effectiveness.
• Oversee and manage the digital marketing team deployed to the services groups.
• Collaborate with campaign managers, social media leads, and cross-functional teams to design and implement digital marketing programs for medium and large-scale campaigns.
• Work directly with marketing and communication leads on tactical digital marketing initiatives for targeted programs.
• Manage activation of content across multiple channels, ensuring proper tracking is implemented.
• Partner with the Analytics & Insights team to review performance and execute optimizations to improve digital channel effectiveness.

Equal Opportunity

Accenture is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.