Marketing Services Specialist (Remote - US Based)

Position Overview

We are a SaaS company that supports arts organizations through a powerful application management platform and professional marketing services. Our in-house agency helps programs grow by connecting them with our robust network of artists through strategic, ROI-driven digital marketing campaigns. As the Marketing Services Specialist, you will develop and execute multi-channel marketing campaigns that generate high-quality leads, increase visibility, and drive measurable ROI. You will also sell our marketing services products and identify opportunities to upsell additional offerings to fuel revenue growth and expand client engagement.

Key Responsibilities

• Serve as the primary point of contact for a portfolio of marketing clients, managing day-to-day communication and project execution.
• Drive revenue growth by proactively selling and upselling marketing services, tactics, and products tailored to client goals.
• Develop and implement tailored marketing strategies focused on lead generation, brand awareness, and ROI.
• Craft compelling campaign content across email, paid advertising, social media, and content marketing channels.
• Track campaign performance, analyze data, and generate reports that clearly communicate ROI and optimization opportunities.
• Continuously improve campaign effectiveness by testing, learning, and adjusting tactics based on insights and performance metrics.
• Collaborate with internal teams (sales, operations) to align messaging and ensure seamless service delivery.
• Support broader B2B marketing initiatives, including advertising campaigns and seasonal promotions.
• Guide clients in leveraging our Recruitment Network to maximize reach and impact through our SaaS platform and extensive artist network.
• Stay up to date on digital marketing trends, particularly those relevant to arts education and recruitment.

Required Qualifications

• 2+ years of experience in digital marketing, preferably in a SaaS, agency, or education/arts setting.
• Proven ability to plan and execute marketing strategies that drive measurable ROI.
• Strong analytical skills with experience using data tools to assess performance and guide decision-making.
• Excellent verbal and written communication skills, including persuasive copywriting for client-facing interactions.
• Ability to manage multiple clients and projects simultaneously with high attention to detail.
• Familiarity with tools such as Google Analytics, Meta Ads Manager, Constant Contact, LinkedIn Advertising, Google AdWords, YouTube Advertising, HubSpot, or similar platforms.
• A passion for the arts and a deep appreciation for creative education.

Preferred Qualifications

• Experience working directly with arts organizations, schools, or higher education marketing teams.
• Understanding of applicant recruitment funnels and seasonal campaign strategies.
• Prior experience in account management or client services within a marketing agency.
• Experience in video or OTT advertising.
• Bachelor’s degree in Marketing, Communications, or Business.
• Certifications such as Google Ads/Analytics, Meta Blueprint, HubSpot, Salesforce, or other CRM certifications.

Benefits & Perks

• Salary Range: US Remote: $54,000-55,500 USD per year plus commission earning potential.
• Comprehensive Medical, Dental, and Vision insurance options.
• 100% Employer paid short/long term disability.
• Basic Life insurance.
• 401(k) option with 100% company match.
• Flexible paid personal/vacation time built on mutual trust and accountability.
• 10 sick days annually and 10 company paid holidays.
• 6 weeks of paid parental leave.