Director of Influencer Marketing job at Orchestra Communications in New York City, NY, Los Angeles, CA

Position Overview

Small Girls PR is growing and seeking a Director of Influencer Marketing with 7-9 years of experience to join our team. You will work with exciting brands across fashion, food & beverage, consumer tech, and more, and be central in shaping diversified and meaningful influencer campaigns. This role, based in either our NYC or LA office, follows a hybrid schedule (two days a week in-office).

Key Responsibilities

• Dream up creative, multi-pronged paid and earned influencer campaigns that drive brand awareness, engagement, and conversion.
• Advise clients on short and long-term strategy, setting clear goals, timelines, and deliverables.
• Maintain a deep understanding of client affairs while generating original ideas to amplify influencer marketing efforts.
• Originate unique campaign concepts that spur organic shares and create buzz.
• Reverse engineer virality by understanding the key drivers for a campaign’s talkability.
• Collaborate with PR and Experiential teams to create integrated campaigns that meet client objectives.
• Identify, outreach, negotiate, contract, and manage influencer programming across platforms such as Instagram, TikTok, and YouTube.
• Manage budgets to ensure cost-effectiveness and a strong ROI.
• Report on campaign KPIs and performance, providing actionable, data-based insights.
• Participate in new business meetings and proposals as part of business development initiatives.
• Manage and mentor junior team members and freelancers to ensure high-quality work.
• Provide thought leadership, setting high standards for influencer marketing and ensuring SGPR stays ahead of industry trends.

Required Qualifications

• Experience: Minimum of 7-9+ years in influencer marketing (agency or in-house), with a proven record in negotiating contracts and managing successful campaigns.
• Strategic: Demonstrable ability to develop strategic influencer campaigns that achieve client goals and KPIs.
• Organized: Strong skills in project management, monitoring deliverables and campaign pipelines.
• Detail-Oriented: Meticulous with formatting, deadlines, and execution, implementing systems that drive efficiency and quality.
• Social Savvy: Deep knowledge of influencer trends, social platforms, content formats, and analytics.
• High-Impact Client Leader: Exceptional communication skills with the ability to instill confidence and guide client discussions toward actionable outcomes.
• Data-Driven: Proficient at analyzing performance metrics and delivering insightful reports.
• Content & Trend Obsessed: Passion for emerging content trends and an ability to translate these insights into compelling campaigns.

Benefits & Perks

• Atypical Time Off – Generous PTO that scales with tenure, including Summer Fridays, Day of Rests for mental health, Caregiving days, and Unsick Days for preventative care.
• Deep Work Focus – Dedicated time for collaboration and strategic solo work via our Smalls In Sync program.
• Comprehensive Benefits: 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more.
• Innovation Leadership – Join an agency known for pioneering unique HR policies and innovative influencer marketing strategies.
• Vibrant Culture – Benefit from employee-led committees and team celebrations that shape company policy and foster community.
• Compensation: Salary threshold of $120,000 ensuring equitable pay based on experience.