Vice President, Product & Business Unit Marketing

Position Overview

VICE PRESIDENT, PRODUCT & BUSINESS UNIT MARKETING – A hybrid position with onsite work three days a week at Jostens’ Corporate Office in Bloomington, MN. As a bold, visionary creative leader, you will shape the future of an iconic brand by overseeing product development strategy from concept to market. You’ll drive cross-functional collaboration with merchandising, engineering, marketing, sales, finance, and operations to deliver innovative products that align with strategic goals and respond to market trends. Working for a company with over 125 years of industry leadership, you will direct consumer-focused marketing growth strategies across scholastic, college, and mascot shop business units.

Key Responsibilities

• Define and execute enterprise-wide product strategy, aligning merchandising, development, pricing, and lifecycle planning with market trends and consumer insights.
• Develop and implement omnichannel, segment-specific marketing plans that drive engagement, ad revenue, and yearbook sales.
• Oversee go-to-market and product lifecycle planning including SKU rationalization, seasonal strategies, and site merchandising tactics to maximize profit.
• Leverage insights and white space analysis to identify new product and account growth opportunities using internal data, research, and competitive analysis.
• Collaborate with Sales, Creative, and Digital Marketing to build promotional calendars that drive customer acquisition and cross-channel performance.
• Advance digital transformation efforts by accelerating personalization, cross-channel attribution, and marketing ROI measurement.
• Own P&L and product contribution margin by managing expenses, forecasting leading indicators, and taking corrective actions to meet business goals.
• Champion a customer-first culture by embedding digital thinking across the organization and leading transformative initiatives.
• Inspire and develop a high-performing team by hiring, mentoring, and leading Directors, Senior Managers, and cross-functional partners aligned to shared KPIs.
• Travel overnight up to 20% as required.

Required Qualifications

• 15+ years of leadership experience in merchandising, retail, wholesale, or omni-channel product roles; fashion or consumer goods experience preferred.
• Proven product and marketing acumen with a strong track record in building and launching products across multiple channels using customer insights.
• Demonstrated P&L ownership with expertise in managing contribution margin, KPIs, and budget performance at scale.
• Exceptional strategic vision with the ability to set long-term direction while adapting to real-time market trends and business priorities.
• Proven ability to collaborate across departments including Marketing, Creative, Sourcing, Finance, and senior leadership.
• Strong digital-first mindset with comprehensive knowledge of digital merchandising, site optimization, data attribution, and personalization.
• Experience leading high-impact teams in paid/earned media, demand generation, and acquisition marketing.
• Outstanding executive presence with confident communication and decision-making skills.
• Entrepreneurial mindset, resourcefulness, and ability to thrive in fast-paced, high-stakes environments.

Benefits & Perks

• Competitive healthcare benefits including health, dental, and vision coverage plus voluntary benefits (home, car, and pet insurance, flexible spending accounts, and more).
• A 401K plan with immediate vesting to help you start saving for retirement right away.
• A flexible hybrid schedule with on-site work three days a week.
• Generous paid time off including accrued time off, company-paid holidays, and, for Washington residents, 13 vacation days, 8 paid sick leave days, 8 company-paid holidays, plus family paid leave.
• Tuition reimbursement available after 6 months of service.
• Pay Transparency: The salary range is $200,000 to $230,000 with annual bonus eligibility.

APPLICATION DEADLINE: December 31, 2025.