CSG Product Director, Marketing Cloud

Position Overview

Salesforce, the #1 AI CRM where ambition meets action, is transforming the way customers realize value through innovation and trust. The Customer Success Adoption team is seeking a highly driven and collaborative Director to lead research and strategy for Marketing Cloud Adoption. In this high-impact role, you will build adoption strategies grounded in customer behavior, industry trends, and Salesforce best practices while collaborating with cross-functional teams to deliver executive-ready insights and drive measurable business outcomes.

Key Responsibilities

• Define adoption excellence strategies using “lookalike” customer cohorts to scale what works.
• Build frameworks to reach admin and business users, capture goals, and measure progress toward business value.
• Execute bridge plans that transition current customer success practices into future-state scalable models.
• Lead industry research studies to inform Customer Success innovation across product lines.
• Deliver high-impact presentations and narratives that engage VP- and SVP-level leaders with actionable insights.

Required Qualifications

• 10+ years in management consulting, strategy, or customer success roles focused on B2C SaaS.
• Proven ability to generate strategic insights that drive measurable business outcomes.
• Strong analytical skills with the ability to identify trends, build frameworks, and guide decisions through data.
• Exceptional executive communication skills with comfort engaging senior leaders with clarity and confidence.
• Deep experience leading qualitative and quantitative research in a business setting.
• Skilled at cross-functional collaboration and navigating complex organizations with agility and influence.
• Familiarity with CRM, SaaS adoption models, and the Salesforce ecosystem (Marketing Cloud is a strong plus).

Preferred Qualifications

• MBA or advanced degree in business, analytics, or a related field.
• Proficiency in SQL and data visualization tools (e.g., Tableau).
• Experience with Excel-based modeling, cohort analysis, and business case development.
• Passion for AI, innovation, and the future of customer success.

Benefits & Perks

• Compensation: The typical base salary range for this position is $180,300 - $261,500 annually. This base salary does not include company bonus, incentive, equity, or other benefits.
• Time off programs
• Medical, dental, vision, and mental health support
• Paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program