Brand Manager, Soft Products (Flamingo)

Position Overview

Mammoth Brands (formerly Harry's Inc.) is a modern CPG company known for brands like Harry's, Flamingo, Lume, and Mando. Guided by the mission to "Create Things People Like More," the company is dedicated to innovation, community impact, and challenging the status quo. We are seeking a dynamic Brand Manager for Flamingo's growing Soft Products business. In this role, you will drive category strategy, lead go-to-market activations, and grow brand equity through consumer insights and innovative product commercialization. Compensation: Base salary hiring range is $95,000-$115,000 (final offer based on location, skill level, and experience).

Key Responsibilities

• Lead category strategy and execution in partnership with the Brand Director, unlocking growth opportunities, building brand awareness, and deepening customer loyalty across the soft products portfolio.
• Support the development of the innovation pipeline by shaping the product roadmap and leading cross-functional teams (Product Development, R&D, Finance) through concepting, validation, forecasting, pricing, and go-to-market execution.
• Analyze business performance and consumer insights to identify trends, inform strategy, and optimize brand performance across channels.
• Develop and launch go-to-market plans for new products, creating compelling value propositions and marketing strategies to drive awareness, trial, and repeat purchases.
• Monitor in-market performance and brand KPIs, using data and testing to inform decision-making and continuously improve marketing effectiveness.
• Champion key product differentiators by embedding consumer insights into positioning, messaging, and innovation plans.
• Build the annual brand and marketing calendar in close partnership with Integrated Communications to activate campaigns across retail and DTC channels.
• Act as the category brand steward, ensuring consistent, on-brand messaging and design execution across all customer touchpoints.
• Collaborate with retail and eComm teams to shape channel strategies and influence commercial plans that drive growth.

Required Qualifications

• Bachelor's degree required
• 4+ years of experience in brand management, preferably within Consumer Goods
• Deep consumer-centric mindset with the ability to uncover insights and translate them into actionable strategies
• Proven track record of driving brand growth and executing successful go-to-market plans
• Experience in defining an innovation roadmap and navigating the product development process
• Strong analytical skills with proficiency in consumer analytics and market research (IRI, Circana, Nielsen)
• Excellent communication and leadership skills to inspire and manage cross-functional teams
• Organized and able to manage projects from high-level strategy to execution
• Solid business acumen with the ability to prioritize marketing activities based on business impact

Benefits & Perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• Wellness and L&D stipends
• Sabbatical opportunities: 4 weeks after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and rooftop parties
• Free products from all Mammoth Brands