Go-To-Market Strategy Lead - Retail Media

Job Description

At H-E-B, we are constantly striving to innovate and improve our offerings for our customers. As the Go-To-Market Strategy Lead for our Retail Media team, you will play a crucial role in driving the success of our retail media initiatives. We are seeking a dynamic and experienced leader who is passionate about leveraging data-driven insights and strategic thinking to elevate our retail media strategy. If you have a strong background in marketing, a deep understanding of the retail landscape, and a proven track record of driving business growth, we want to hear from you! Join our team and be a part of shaping the future of retail media at H-E-B.

Your Responsibilities

• Develop and execute the overall go-to-market strategy for H-E-B's retail media initiatives.
• Conduct market research and analysis to identify opportunities for growth and improvement in our retail media offerings.
• Collaborate with cross-functional teams, including marketing, sales, and data analytics, to develop and implement strategic plans for retail media.
• Utilize data-driven insights to inform decision making and drive business growth.
• Stay informed on industry trends and best practices in retail media to ensure H-E-B remains competitive and innovative.
• Develop and maintain relationships with external partners and vendors to support the success of retail media initiatives.
• Manage a team of retail media specialists and provide guidance and support to ensure their success.
• Monitor and analyze key performance indicators to track the success of retail media campaigns and make recommendations for improvement.
• Develop and manage budgets for retail media initiatives, ensuring efficient and effective use of resources.
• Communicate and present strategy, progress, and results to senior leadership and stakeholders.
• Identify and address any potential risks or challenges that may impact the success of retail media efforts.
• Foster a culture of collaboration, innovation, and continuous improvement within the retail media team.
• Ensure compliance with all relevant laws, regulations, and policies related to retail media.
• Stay updated on H-E-B's products, services, and offerings to effectively incorporate retail media into overall business strategy.
• Continuously evaluate and improve the retail media strategy to drive customer engagement and loyalty.

Equal Opportunity Employer

H-E-B is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.